In their advertising, businesses nowadays usually emphasise that their products are new in someway. Why is that? Do you think it is a positive or negative development?

#businesses #emphasise #products #someway #development

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There is no denying the fact that the main purpose of the advertisements is debatable. It is argued that recently some

companies

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claim that their products are new in their adverts. In

this

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essay, I will explain the reasons behind

this

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, and why it is a negative development. In today’s competitive

market

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companies

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are willing to do many things in order to stay in the

market

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such

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as fake ads. A key reason behind

that is

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they want to increase their

market

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share by increasing their sales, which could be done by reaching as many people as possible through the adverts. Another reason is that

companies

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are working very hard to build up a name for themselves.

In other words

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, to be known to a maximum number of people. In order to do

this

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, they convince their target

market

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that their products are new and exclusive, simply to sell more and stay in the

market

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. There are many reasons why I believe that it is a negative development. The

first

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and the most important reason is that it is a temporary situation,

this

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is because when

customers

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recognize that it was a fake advert, they will not buy anything again,

hence

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, a company will lose its

customers

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' loyalty. A growing body of research suggests that more than 40% of people who buy products from fake ads, refused to buy any product from the same company again, even if it was not fake which, in turn, will affect the company's reliability,

thus

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, losing all

customers

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in the long term. In conclusion, I would like to reiterate that

although

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companies

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are providing fake adverts in order to survive against their competitors, I believe that

this

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is eventually will lead to loss of

customers

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and

market

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share as well.

Submitted by abdallah.j1989 on Thu Aug 04 2022

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8
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meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

296 words

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In their advertising, businesses nowadays usually emphasise that their products are new in someway. Why is that? Do you think it is a positive or negative development?

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