In their advertising, businesses nowadays usually emphasise that their products are new in someway. Why is that? Do you think it is a positive or negative development?

There is no denying the fact that the main purpose of the advertisements is debatable. It is argued that recently some

companies

claim that their products are new in their adverts. In

this

essay, I will explain the reasons behind

this

, and why it is a negative development. In today’s competitive

market

,

companies

are willing to do many things in order to stay in the

market

,

such

as fake ads. A key reason behind

that is

they want to increase their

market

share by increasing their sales, which could be done by reaching as many people as possible through the adverts. Another reason is that

companies

are working very hard to build up a name for themselves.

In other words

, to be known to a maximum number of people. In order to do

this

, they convince their target

market

that their products are new and exclusive, simply to sell more and stay in the

market

. There are many reasons why I believe that it is a negative development. The

first

and the most important reason is that it is a temporary situation,

this

is because when

customers

recognize that it was a fake advert, they will not buy anything again,

hence

, a company will lose its

customers

' loyalty. A growing body of research suggests that more than 40% of people who buy products from fake ads, refused to buy any product from the same company again, even if it was not fake which, in turn, will affect the company's reliability,

thus

, losing all

customers

in the long term. In conclusion, I would like to reiterate that

although

companies

are providing fake adverts in order to survive against their competitors, I believe that

this

is eventually will lead to loss of

customers

and

market

share as well.