In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

With the introduction of social media advertisements now have the potential to either make or break a business. nowadays
companies
often highlight how their products are unique and fresh. in my opinion, to survive the competitive market and make their products appealing, the
companies
are contributing to pessimistic development. to embark with,
companies
have to go through stiff competition in the market. emerging start-ups and old reputed enterprises struggle for customers' attention to generate maximum profits. eventually, compelling them to promote their product in a certain way.
secondly
, firms selling similar items have to rely on commercials to make them alluring and unique to grab the attention of their target consumers.
for example
, more than half of Nykaa's sales come from its uniquely designed commercials and its collaboration with popular influencers and celebrities. promotional videos,
however
, prove to be a negative for various corporations, as the giant
companies
always have the huge capital investment directed towards advertising itself.
moreover
, they have the
first
movers advantage too. as a consequence, small startups begin with a disadvantage as they are unable to promote their goods owing to lack of money and contact with the right people. like the bigger players on the field. in conclusion,
companies
promote their products in distinctive methods to make them pleasing to the consumers and sustain the rigid and competitive market.
however
, these differently planned commercials make it unfair for the new firms to compete with bigger ones.
therefore
causing a pessimistic development.
Submitted by nidhisabharwal0218 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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