Nowadays many people prefer to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

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In the past,
brand
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the brand
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name was a minor matter when
people
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were purchasing a product. Nowadays,
however
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,
people
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pay more attention to the brand of the item they are willing to purchase. The reasons behind
this
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trend might be the increased impact of advertisements, as well as the
prestige
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and
quality
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that these
brands
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offer.
Nevertheless
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, I would argue that
this
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poses a great danger to
economy
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the economy
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of many countries, and result in increased rates of discrimination
among
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in
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the
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apply
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society
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.
Increasing
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The increasing
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effect of advertisements on
the
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apply
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society
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is one of the main drivers of
brands
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preference. With the development of technology, big enterprises can reach their consumers anytime and anywhere.
People
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are exposed to commercial materials: in the morning when they read newspapers
,
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apply
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when they commute to work via billboards, and even on the walls of
toilets
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,toilets
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they go to during the day.
Consequently
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, they may subconsciously want to purchase those advertised products and services. Another reason may be the
quality
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and certain level of
prestige
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these behemoth enterprises offer their consumers. More often than not, big
brands
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like Rolex or Ferrari are directly related to high
prestige
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and
quality
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. It is world widely known that Rolex produces
best
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the best
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watches in the world and Ferrari's
car
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cars
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are among
fastest
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the fastest
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and the most prestigious.
Thus
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,
people
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tend to purchase these renowned
brands
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to get the best
quality
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alongside
with
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apply
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prestige
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. I would argue that
this
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phenomenon is a negative development on the grounds that it is a great danger
for
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to
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the
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apply
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society
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for
few
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a few
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reasons.
First
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, it damages local and smaller companies which cannot compete with famous global companies that tend to have larger
capitals
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capital
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.
Therefore
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, many local companies with potential will be driven to bankruptcy, paving the way for increased unemployment, and damaging the economy.
Other
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Another
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critical negative impact is discrimination that emerges among
people
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. Many who are economically capable to buy certain products may isolate themselves from those who cannot and vice versa. Wearing clothes made by popular fashion
brands
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or driving vehicles that are famous may create a distaste among
people
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from
the
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apply
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fragile economic background who cannot afford it.
This
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will trigger stratification in
the
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apply
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society
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according to
the
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apply
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economic status. In conclusion, advertisements alongside
with
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apply
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the
pursue
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pursuit
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of
quality
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and
prestige
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among
people
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set the stage for increased consumption of famous
brands
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.
However
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, I believe
this
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has a devastating impact on the local economy and social bonds in the community.
Submitted by drertn on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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