Nowadays many people prefer to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

In the past,

brand

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the brand

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name was a minor matter when

people

were purchasing a product. Nowadays,

however

,

people

pay more attention to the brand of the item they are willing to purchase. The reasons behind

this

trend might be the increased impact of advertisements, as well as the

prestige

and

quality

that these

brands

offer.

Nevertheless

, I would argue that

this

poses a great danger to

economy

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the economy

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of many countries, and result in increased rates of discrimination

among

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in

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the

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society

.

Increasing

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The increasing

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effect of advertisements on

the

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society

is one of the main drivers of

brands

preference. With the development of technology, big enterprises can reach their consumers anytime and anywhere.

People

are exposed to commercial materials: in the morning when they read newspapers

,

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when they commute to work via billboards, and even on the walls of

toilets

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,toilets

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they go to during the day.

Consequently

, they may subconsciously want to purchase those advertised products and services. Another reason may be the

quality

and certain level of

prestige

these behemoth enterprises offer their consumers. More often than not, big

brands

like Rolex or Ferrari are directly related to high

prestige

and

quality

. It is world widely known that Rolex produces

best

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the best

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watches in the world and Ferrari's

car

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cars

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are among

fastest

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the fastest

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and the most prestigious.

Thus

,

people

tend to purchase these renowned

brands

to get the best

quality

alongside

with

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prestige

. I would argue that

this

phenomenon is a negative development on the grounds that it is a great danger

for

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to

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the

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society

for

few

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a few

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reasons.

First

, it damages local and smaller companies which cannot compete with famous global companies that tend to have larger

capitals

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capital

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.

Therefore

, many local companies with potential will be driven to bankruptcy, paving the way for increased unemployment, and damaging the economy.

Other

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Another

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critical negative impact is discrimination that emerges among

people

. Many who are economically capable to buy certain products may isolate themselves from those who cannot and vice versa. Wearing clothes made by popular fashion

brands

or driving vehicles that are famous may create a distaste among

people

from

the

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fragile economic background who cannot afford it.

This

will trigger stratification in

the

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society

according to

the

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economic status. In conclusion, advertisements alongside

with

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the

pursue

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pursuit

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of

quality

and

prestige

among

people

set the stage for increased consumption of famous

brands

.

However

, I believe

this

has a devastating impact on the local economy and social bonds in the community.