In their advertising, businesses nowadays usually emphasise that their products are new in some way

Lately, businesses start to emphasise that their brands are new by any technique to market their
products
and their company. I believe that it is intelligence from the high board of the companies to make
people
buy their ordinary
products
as new ones. On the one hand,
people
are interested in discovering or trying everything new surrounding
by
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them.
Therefore
, businessmen try to develop their brands by adding a new ingredient or redesigning the exterior shape of the
product
.
For instance
, Samsung uploaded a new mobile phone that has the same properties and advantages as the
last
uploaded phone but they changed the design of the camera, which made
people
think that it is a new
product
and harry bought it.
On the other hand
, companies exploit the aim of
people
to discover new things
,
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and say that their
products
are improved while the efficiency of the
product
is the same only the shape of the
product
changed. That increases the consumption of the consumers which makes the problem of buying
products
that are not necessary.
For example
, girls are passionate about make-up so when the companies started to re-establish
lip
gloss,
however
wearing
lip
gloss a year ago was an old fashion thing, most girls bought
lip
gloss and now
the
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lip
gloss is the fashion. To sum up, advertisements nowadays can affect the person’s choices by playing on his emotions and weak point, and it is not cheating, it is intelligence and a way to increase the company’s income. I agree with these campaigns because it has an enormous effect on the company and
make
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makes
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it more famous
Submitted by salmamostafa705 on

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