Today the high sales of popular consumer goods reflect the power of advertising and not the reals need of the society in which they are sold. To what extent do you agree or disagree.

It goes beyond any doubt that contemporary citizens buy more commodities than their actual needs. Some
people
think that advertisements should take the responsibility for widespread excessive consumption, and I totally support
this
opinion. Indeed,
people
have more material needs than before because of the advance in productivity which makes
life
standards lifted to a higher level.
For instance
, the number of clothes in today’s youngsters’ closets is much higher than the older generation who usually wore holes in their shirts or pants.
Consequently
, an increasing number of commodities are produced to meet
people
's various needs, which enrich normal
people
's
life
as well. Material abundance gives
people
's choice to experience a wonderful
life
which means the need for goods will definitely soar than hundreds of years ago when the ancients lived a much simpler
life
.
However
, customers are more often attracted by commercials to buy things out of their plan and fall into the trap of consumerism. To be specific, in order to enhance sales performance, some enterprises choose to cooperate with stars and send
this
message to buyers through the channel of advertisement, which will attract fans to buy more stuff. Purchasing all kinds of goods only brings
people
temporary happiness and more crowded living space which are the reason why minimalism become popular recently among consumers who are plagued by the overconsumption problem, while the rise in sales volume brings businessmen who pay for advertisements great financial benefit.
Moreover
, consumers can turn to be unreasonable and impulsive after the nonstop plausible persuasion of advertisement. To sum it up, I believe that even if the advertisement is not the only factor of overconsumption, it still plays a crucial role in mad shopping behaviour.
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Topic Vocabulary:
  • consumer behavior
  • perceived needs
  • emotional appeal
  • brand image
  • marketing strategies
  • materialistic values
  • consumerism
  • manipulative tactics
  • endorsements
  • celebrity marketing
  • promotional tools
  • status symbols
  • luxury
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