in their advertising, nowadays businesses usually emphasise that their products are new in some way. why is this? do you think it is a positive or negative development?

these days, most companies benefit from advertising in order to absorb customers' attention. one of the key factors in ads is to assert

on

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certain

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a certain

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characteristic

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characteristics

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of a commodity which is new. there are several reasons that lead advertisers to use

this

method. in my opinion, it can be

considerate

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as

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both positive and negative development in some ways. many commentators justifiably argue that there are a lot of causes that make producers emphasise the novelty of their goods.

firstly

, they are able to show their superiority compared

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their rivals.

consequently

, they are more likely to convince customers to purchase their products.

Secondly

, as people prefer to try new things so as to increase their well-being, asserting

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distinctive aspects of commodities may satisfy individuals’

desire

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desires

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.

for instance

, when a woman watches an advertisement about a new version of

vacuum

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a vacuum

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cleaner that shows the ability

of detecting

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to detect

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the

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spots automatically, they are encouraged to buy it. while if they do not aware of

this

feature, they are less likely to order it.

this

change in advertising trend is

a

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positive and negative progress simultaneously. on the one hand, having to show a new aspect of goods makes businesses improve their technology.

in other words

, they are more likely to invent new things.

as a result

, people's lives will become easier and there their welfare would increase.

on the other hand

, in some

cases

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advertisers deceive clients with false claims. a beautiful club in the US,

for example

, introduced a new method of skin therapy a few years ago. many celebrities used it at high prices, but later it turned out that they only used starch which was not new or expensive. in conclusion, stressing

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new attributes of a product has become ordinary in

ads

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the ads

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market due to the reasons mentioned above.

However

, I personally believe that it can have affirmative and adverse effects on our lives so people should be aware of those impacts.