In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

In today's world, businesses promote their products, stating that they are different and better than their competitors, in their ads. In my opinion,

this

is due to a surge in the number of products available in the market nowadays and because advertising is one of the most important decision-making factors for most customers. On the one hand, the internet has opened up a lot of options and opportunities for people to shop online, which has led to huge competition between multiple brands and stores.

In other words

, the only differentiating factor left that can influence a consumer’s decision is any form of advertisement. To illustrate, an average user comes up at least a minimum of 15 days a day, and the only way left to grab the individual's attention is to focus on how the product being marketed is different from the rest and what its unique selling proposition is.

On the other hand

, at times people are constantly bombarded with advertisements across multiple channels like television, radio, social media, and the internet, which makes it extremely frustrating for them.

However

, it is important that businesses do not make false claims, just for the sake of

such

advertisements, because it could break the customer's trust and affect the brand value. In conclusion, I believe advertisements are a necessity for businesses today in a world full of competition. As long as, companies do not overdo them and make false claims, it would genuinely improve the customers' buying experience.

Submitted by ankith.nair2398 on Tue Aug 30 2022

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Fully explain your ideas

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Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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5Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

247 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Large business have big budgets for marketing and promotic and as a result people garvitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Countries with a long average working time are more economically successful than those countries which do not have a long working time. To what extend do you agree or disagree?

Some people think that the most important thing about being rich is it gives a person the opportunity to help other people. Do you agree or disagree?

Most people in the world have to work to earn a living. However, many people work only for the financial gain that it involves, and not for any other rewards that a job can offer. What do you think the main consideration when deciding what job to take should be?