In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, various types of businesses use commercials to publicize their
goods
and they argue that these
products
have some new features compared to old ones. I think that they do
this
because they want to increase their income and sales
become
Fix the infinitive
to become
show examples
significantly competitive nowadays;
Also
, it can have positive and negative sides. In modern societies, boosting the income of various businesses become more and more difficult due to the competitive market.
Therefore
, companies have to advertise their
products
or
services
; But it is not sufficient for them to reach their goals.
Thus
, they argue that some particular types of their productions or
services
have special features, which none of the other
goods
in the market has it. Through
this
approach, they want to convince the customers to purchase their
goods
or
services
and they do not want to become losers in
this
competition.
Besides
, they usually just make a negligible change in their
products
, but even with
this
amount of change, their arguments become true. On the one hand,
this
approach can be good development since even the publicizing, companies have to make their
goods
a bit different and at
last
Add a comma
,last
show examples
it is beneficial for the consumers.
For instance
, they put some extra facilities on their guarantees, which can have some benefits for their users.
On the other hand
, it has some negative consequences in some industries.
For example
, in industries which are related to children. As children cannot understand that companies do not produce totally different
products
and advertisements do
this
just because of small changes, they want the latest version of
products
every day and they do not notice that it is just a psychological game. In conclusion, I believe that businesses emphasize some aspects of their
products
or
services
because the market is very competitive and they should strive for their selling.
This
happening has some positive results for adult customers, but in some other industries, like those for children, has negative impacts.
Submitted by naderiazin on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: