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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
These days, various types of businesses use commercials to publicize their
goods
 and they argue that these
products
 have some new features compared to old ones. I think that they do
this
 because they want to increase their income and sales
become
Fix the infinitive
to become
show examples
 significantly competitive nowadays;
Also
, it can have positive and negative sides. In modern societies, boosting the income of various businesses become more and more difficult due to the competitive market.
Therefore
, companies have to advertise their
products
 or
services
; But it is not sufficient for them to reach their goals.
Thus
, they argue that some particular types of their productions or
services
 have special features, which none of the other
goods
 in the market has it. Through
this
 approach, they want to convince the customers to purchase their
goods
 or
services
 and they do not want to become losers in
this
 competition.
Besides
, they usually just make a negligible change in their
products
, but even with
this
 amount of change, their arguments become true. On the one hand,
this
 approach can be good development since even the publicizing, companies have to make their
goods
 a bit different and at
last
Add a comma
,last
show examples
 it is beneficial for the consumers.
For instance
, they put some extra facilities on their guarantees, which can have some benefits for their users.
On the other hand
, it has some negative consequences in some industries.
For example
, in industries which are related to children. As children cannot understand that companies do not produce totally different
products
 and advertisements do
this
 just because of small changes, they want the latest version of
products
 every day and they do not notice that it is just a psychological game. In conclusion, I believe that businesses emphasize some aspects of their
products
 or
services
 because the market is very competitive and they should strive for their selling.
This
 happening has some positive results for adult customers, but in some other industries, like those for children, has negative impacts.
Submitted by naderiazin on

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  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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