In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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These days, various types of businesses use commercials to publicize their
goods
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and they argue that these
products
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have some new features compared to old ones. I think that they do
this
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because they want to increase their income and sales
become
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to become
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significantly competitive nowadays;
Also
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, it can have positive and negative sides. In modern societies, boosting the income of various businesses become more and more difficult due to the competitive market.
Therefore
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, companies have to advertise their
products
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or
services
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; But it is not sufficient for them to reach their goals.
Thus
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, they argue that some particular types of their productions or
services
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have special features, which none of the other
goods
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in the market has it. Through
this
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approach, they want to convince the customers to purchase their
goods
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or
services
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and they do not want to become losers in
this
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competition.
Besides
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, they usually just make a negligible change in their
products
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, but even with
this
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amount of change, their arguments become true. On the one hand,
this
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approach can be good development since even the publicizing, companies have to make their
goods
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a bit different and at
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last
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,last
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it is beneficial for the consumers.
For instance
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, they put some extra facilities on their guarantees, which can have some benefits for their users.
On the other hand
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, it has some negative consequences in some industries.
For example
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, in industries which are related to children. As children cannot understand that companies do not produce totally different
products
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and advertisements do
this
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just because of small changes, they want the latest version of
products
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every day and they do not notice that it is just a psychological game. In conclusion, I believe that businesses emphasize some aspects of their
products
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or
services
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because the market is very competitive and they should strive for their selling.
This
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happening has some positive results for adult customers, but in some other industries, like those for children, has negative impacts.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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