In this advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In
this
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modern era, each company and entrepreneur should have a notable name or logo. In fact, by using
this
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creativity, owners can be more well-known without any effort so that they might make money efficiently.
For instance
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, small companies recruit graphic designers to design an appropriate logo to be able to show off on advertising websites, TV channels and social media leading to appeal to more and more consumers.
Thus
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, indicating the name in some ways among firms and offices can reach them to high income
consequently
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.
Furthermore
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,
this
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development has some harmful results for common
people
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. To clarify, if companies have brand names and logos, they would rather show their products by advertising to allure
people
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to purchase these overpriced goods.
For example
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, CEOs offer worthy money to celebrities to join their bandwagon;
as a result
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, because of following these influencers,
people
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indulge themselves in shopping and being materialistic which leads to having no money management for unexpected predicaments.
Therefore
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, some companies use their names to trick
people
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to reach a suitable income which has detrimental effects on common lives. To conclude, while there are several disputes on both sides, I once again reaffirm my position that the average
people
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's income has to take into account,
although
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this
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development can cause to increase in the company's fortune
accordingly
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.
Submitted by zahra.niknam.94 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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