In their advertising, businesses nowadays usually emphasise tha their products are new in some ways. Why is this?Do you think it is a positive and negative development?

Nowadays, the business industry is becoming very competitive, and due to

this

fact, many companies try to indicate their own products as the newest available on the market.

This

happens because

people

are attracted by new items and I think that

this

has bad consequences. In

this

essay

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,essay

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I will explain my point of view and I will

also

provide some examples.

To begin

with, in our society there is a huge number of businesses, physical stores or online. In order to stand out from the competition, they use some marketing moves. One of them, probably the most popular, is based on making customers believe that their items are the most recent.

This

strategy works because many studies conducted during the

last

decades, reported the fancy of

people

about being always the

first

, in every situation. If someone wants to be the

first

, what he needs? Obviously, new products are available on the market, especially when it comes to the car industry and mobile phones,

for example

. In my opinion,

this

is not a good trend for humankind and for the environment. If companies produce every year or every six months new items, in order to not lose their customers' attention, it means that

people

throw away their goods very frequently, to buy new ones. It's important to notice that most of the time, these new goods are slightly better than the previous ones and are apparently identical,

this

is common to see during iPhone release held every September

,

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when millions of Apple fans buy the new smartphone,

also

if is identical as the previous year.

Furthermore

,

this

creates a huge environmental problem because the recycling industry is overwhelmed, due to the fact that due to the high speed of our consumeristic society, there are too many materials to recycle. The overloading of garbage accumulated in nature or in the sea, and

this

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is a huge problem for human beings but

also

for animals and plants. To conclude, today, businesses leverage the crazy idea of new, spread among

people

, and by doing

this

, individuals are inevitably attracted by their products,

also

if they are not so special. I strongly believe that

this

consumeristic attitude leads to serious problems for the environment and I think that governments should take some action in order to fix it.