Nowadays, the business industry is becoming very competitive, and due to
fact, many companies try to indicate their own products as the newest available on the market.
happens because
are attracted by new items and I think that
has bad consequences. In
I will explain my point of view and I will
provide some examples.
with, in our society there is a huge number of businesses, physical stores or online. In order to stand out from the competition, they use some marketing moves. One of them, probably the most popular, is based on making customers believe that their items are the most recent.
strategy works because many studies conducted during the
decades, reported the fancy of
about being always the
, in every situation. If someone wants to be the
, what he needs? Obviously, new products are available on the market, especially when it comes to the car industry and mobile phones,
.
In my opinion,
is not a good trend for humankind and for the environment. If companies produce every year or every six months new items, in order to not lose their customers' attention, it means that
throw away their goods very frequently, to buy new ones. It's important to notice that most of the time, these new goods are slightly better than the previous ones and are apparently identical,
is common to see during iPhone release held every September
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when millions of Apple fans buy the new smartphone,
if is identical as the previous year.
,
creates a huge environmental problem because the recycling industry is overwhelmed, due to the fact that due to the high speed of our consumeristic society, there are too many materials to recycle. The overloading of garbage accumulated in nature or in the sea, and
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is a huge problem for human beings but
for animals and plants.
To conclude, today, businesses leverage the crazy idea of new, spread among
, and by doing
, individuals are inevitably attracted by their products,
if they are not so special. I strongly believe that
consumeristic attitude leads to serious problems for the environment and I think that governments should take some action in order to fix it.