In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising plays a vital role for businesses in raising awareness of their
products
to potential
customers
.
Moreover
, it is quite obvious that many companies tend to emphasize that their
products
are brand-new.
This
essay will elaborate on the reason behind
this
trend and argue why I am of the opinion that
this
is a negative movement.
To begin
with, there are a number of contributing factors associated with announcing that their
products
are new. The
first
reason is that it is an easy way to attract
customers
to keep buying their
products
.
For example
, Lays, a potato chips company, keep launching their snacks in a new flavour every year in order to allure
customers
to buy them again and again.
Secondly
, people tend to feel trendy owning the latest version of the
products
.
For instance
, studies have shown that people averagely buy a new car every three years to catch up with the latest technology. Personally, I firmly believe that
this
is a disadvantageous trend. The most important drawback is that it enables the companies to take advantage of their
customers
by keeping resell the old
products
with just minor changes
instead
of inventing new innovations for the markets. iPhone is a prime example of
this
, the company launches a new version of its smartphone every year despite the fact that it is almost similar to the
last
version.
Furthermore
,
this
trend
also
encourages a throw-away culture, and
this
will increase the amount of rubbishes in our world. Take the fashion industry,
for example
; there are some groups of people who are looking to purchase the latest collection of brand-name bags every season
although
their current ones still function perfectly. In conclusion,
although
it is undeniable that launching a new product can effectively attract new
customers
, I am of the opinion that
this
is a negative development, especially in terms of instilling
a
Correct article usage
apply
show examples
throw-away behaviour in society.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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