Some young people like to copy the behaviour and clothes of famous people today. Why might this be the case? What problems can it cause?

It has become increasingly common for many younger

individuals

to imitate the fashion sense and general behaviour of celebrities. In my opinion,

this

is because of the commercialization of celebrity lifestyles and can result in polarization in

society

. Many younger people now can follow influencers in a way that was not possible in the past.

This

increased influence has been made possible by the growth of social

media

, whereby celebrities can post without a traditional

media

filter and keep their fans informed about their opinions, fashion choices, and lifestyle. Companies have exploited their pervasive

media

presence to sell their products and services.

For instance

, the Kardashians are famous for promoting various products and incorporating corporate interests seamlessly into their daily lives. The imitation of these influencers is

therefore

a direct consequence of a natural human attraction to the advice of successful, attractive

individuals

coupled with a global consumerist

society

. The problems caused relate to divides in

society

. In past generations, citizens were more influenced by people in their general vicinity and less by

individuals

from other countries or in popular

media

. Today, there is a greater chance that within any given community there will be

individuals

attracted to sports stars, K-Pop idols, American movie stars, well-known entrepreneurs, and so on. Though

this

diversity has its benefits, it can

also

lead to fractures in the social fabric.

For instance

, a young person who struggles to make friends may be attracted to extremist views online. They may at some point become alienated from mainstream or traditional

society

if they find acceptance in racist, prejudiced or controversial groups, and imitate famous

individuals

taking advantage of their vulnerabilities. In conclusion, the rise of

media

and corporate globalization allows the general citizenry to imitate famous people easily these days. Though

this

is not always a negative, it can lead to dangerous and polarizing behaviour among younger generations.