In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why in this? Do you think it is a positive or negative development?

it is true that product announcements in

this

contemporary world are unrealistically described.

This

is due to purely commercial purposes. personally, I dismiss

this

kind of deceiving advertisement. Advertising is a crucial component of all businesses and the reason behind it is they are hoping to incentivize increased consumer demand. To illustrate, corporations tend to utilize advertisements to facilitate the spreading of their

products

. Breaking that down

further

, some advertisements can ensure the

business

's prosperity by emphasizing novelty,

therefore

the

business

owners tend to inflate and give an unplausible description for the product especially by implying a "new product" using some phrase of praise to persuade the customers to buy, and they usually use some intelligent techniques to fascinate the consumers.

For example

, relating the

business

output with some movies or celebrities

such

as Niki with the most famous football player (Cristiano Ronaldo),

this

approach proved that it gets satisfying results for the

business

builder. there are exceptions,

this

trend generally leads to disingenuous ads and consumer fatigue. Most companies framing their

products

as new in some aspect are actually attempting to mislead the public.

This

is often the case with soft drink companies like Coca-Cola and Pepsi which regularly rebrand their bottles and cans to give the appearance of novelty. These tactics are recognizably dishonest and audiences are rarely convinced. In fact, the net effect is that consumers become tired of watching ads for familiar

products

pretending to be innovative. For many ,customers

this

leads to a growing feeling of apathy and disinterest towards the exploitative methods of advertisers. In conclusion, the reason businesses often present their

products

as new lies in the importance of consumer psychology and the cynical impact

this

has in the aggregate is negative. More savvy companies often eschew

this

trend and produce honest advertisements.