In recent years , many small local shops have closed because customers travel to large shopping centers or malls to do their shopping. IS this a positive or a negative development ?

Nowadays In many cities across the globe shopping

malls

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have been constructed. Mushrooming of shopping

malls

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has created survival problems for small store

owners

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. With the advent of

malls

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, and shopping centres small

shop

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owner face survival. It has become survival of the fittest. Small

shop

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owners

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can'

t

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afford huge rent and cant offer heavy discounts during the festive season . It has created lots of negative effects in general for small

shop

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owners

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. let's discuss why shopping

malls

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have created a negative impact on small

shop

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owners

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. Shopping plazas specifically cater to the high end of society who are brand lovers of the different product segments. Whereas small

shop

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proprietors don'

t

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stock much of high-end products in their

shops

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. As they cater to the masses. Small

shop

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owners

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have limited resources to spend on advertising , branding and publicity of their

shops

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. while people always look for moderate price goods. Small shopowners cant offer heavy discounts on clothing.

For example

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clothes brands like Zara, and H&M offer discounts during Christmas and the new year for their customers. They

also

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conduct stock clearance

sales

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at discounted prices.

This

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means huge crowds of potential at their

shops

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in shopping

malls

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. While few people argue that shopping mall success is measured on the basis of footfalls. but that number doesn'

t

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show how many

sales

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have been done . so crowds at shopping

malls

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do not mean huge

sales

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. Sometimes people do window shopping as well. They don'

t

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like to

shop

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in shopping

malls

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. To conclude , the emergence of shopping

malls

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has resulted in poor

sales

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volume for small

shop

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owners

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across the globe. They are not able to clear their stocks at times resulting in the closure of

shops

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by them .

This

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leads to an increase in unemployment In the nation. A thriving economy should have flourishing small and mid-sized businesses. My opinion Is that the shopping mall emergence has created negative development.