Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?

A lot of organizations and companies now sponsor sporting activities to showcase what they sell. To each individual and
team
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, it serves as a source of additional income and
also
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as a
brand
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but there are a few drawbacks. One evident benefit to sportsmen from companies branding
sports
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events is that aside from their weekly wages, it serves as an additional financial source to them.
In other words
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, many of them find
this
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avenue as another way to earn more money as
sports
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professionals.
For instance
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, the top-rated multiple award-winning
footballer
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footballers
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; Cristiano Ronaldo became the highest-earning footballer following several endorsement deals from Puma, Nike and Adidas. Another reason why financing
sports
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by several institutions is beneficial to sporting teams is that they become the official
brand
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of those teams. In the sense that, each
team
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have a unique name attached to themselves
hence
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are able to maintain popularity, uniqueness and marketability.
On the other hand
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,
this
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could be disadvantageous to
sports
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players
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and teams. One is that a taunt In the reputation of a
brand
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could negatively affect a
team
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. Meaning that, if a
brand
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should have an offensive popularity, it could lead to a loss of fans for the
team
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they represent.
This
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also
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goes for individual
players
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.
Furthermore
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,
in addition
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, many it these companies are only in for businesses, so, if a
team
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or player is not performing well, they could withdraw their partnership and move to others. On many occasions, the
team
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or
players
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are left at the receiving end.
For example
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, during a social media outrage on account of a popular footballer kicking his dog pet, he recorded a significant loss of endorsements and almost became bankrupt. In summary, on the
players
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' end, there are several plus to many agencies sponsoring
sports
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however
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, the side effects cannot be underplayed. Meanwhile, branding
sports
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will actually go a long way in benefiting a
team
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and the
players
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financially.

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Topic Vocabulary:
  • sponsorship
  • brand visibility
  • financial backing
  • advertising
  • endorsement
  • commercial interests
  • over-commercialization
  • conflicts of interest
  • integrity of the sport
  • dependency
  • career opportunities
  • personal brands
  • facilities
  • retirement
  • performance pressure
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