In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Advertisement of products and services is one of the biggest tasks in many organizations. Many promoters want to bring something different from their competition, every time they launch their new items. I believe

this

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trend has more drawbacks than

being beneficial

Correct word choice

benefits

show examples

. My answer and my inclination are elaborated

further

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To begin

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with, each and every company wants to retain their old customers

as well as

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attract new consumers. There is a lot of competition for all the goods. Because of increasing rivals, firms promote their goods in a unique way, so that they do not lose their market share of the commodity.

For example

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, in the auto industry, they do not launch a new car every year.

However

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this

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manufacturer still aims to increase their sales numbers and profit. So, what they do is, make some small changes in their previous model and represent that as a brand-new technology.

On the contrary

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this

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fashion has some drawbacks. Consumers do not get new technology and new innovation as it is promised by these sellers.

This

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is because a customer writes or reads a marketing post about a product and decides to buy it in

hope

Correct article usage

the hope

show examples

of getting something different. But in the end, the consumer ends up getting the same thing with some minor changes. To illustrate, Apple INC, every year launches a new iPhone, they market smartphones as phones with breakthrough technology,

although

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, apart from new cameras and new displays, there is nothing unique in its phones compared to its older phones or compared to its rivals. In

the

Correct article usage

apply

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conclusion, an organization promotes their brand with few changes in

them

Correct pronoun usage

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, calling

them

Correct pronoun usage

show examples

brand new products. I believe, we as a consumer need to be more aware of our shopping habits and not fall into one of those marketing traps

Submitted by Pritesh Rathod on Thu Jan 05 2023

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task response

Ensure that you address each part of the essay prompt clearly and thoroughly. Write a clear introduction, body paragraphs, and conclusion that directly respond to the question.

coherence and cohesion

Maintain a clear and logical progression of ideas throughout the essay. Use cohesive devices to link ideas and paragraphs effectively.

8
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
5
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

299 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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