In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Nowadays, more and more businesses and companies are trying to prove that their

products

are bringing something new to consumers' life and are different from other

products

. In

this

essay, I will bring two reasons for

this

phenomenon as well as explain why I believe it is negative progress in general.

To begin

with the causes for

this

method of advertising,

first

of all, since yearning for testing new and improved materials in their

way

of living is the nature of individuals in order to ameliorate the quality of their life, the advertising organisations mostly offer new stuff for the purpose of getting the attention of customers.

Secondly

, businesses are constantly struggling in the competitive environment among businesses providing the same product so they prefer to find an effective

way

to be a step ahead of others for attracting more consumers in their advertising plan. Obviously, publicising new and unknown

products

has its own benefits and drawbacks

although

generally speaking, it is mainly a negative enhancement for an underlying reason. These kinds of propaganda are advertising new things mostly using a lie in which some attractive slogans and tag lines are used leading to

people

being fooled by them.

Hence

, some companies use

this

way

to reach their sale objective at any price without considering the buyer's satisfaction.

For example

, recently I bought lipstick through an advertising site whose slogan was that its colour lasts for 72 hours on your lips, but the reality was totally different and it just remained for 2 hours. All in all, they use the method of soft selling and are able to deceive and persuade some

people

to buy their pieces of stuff which are mostly of poor quality. In a nutshell, these advertising plans are organised to stimulate

people

to purchase their

products

in some tempting and misleading

way

, because of the fact that

people

have the desire for new services

hence

, I think it is not a positive development from an overall perspective.

Submitted by z.rezayi1999 on Mon Jan 09 2023

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Fully explain your ideas

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For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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7Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

330 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

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