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Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In today's competitive era, majority of the entrepreneurs focus on promoting their goods by compelling their goods as different from others.
While
 it has certain drawbacks,
however
, I still believe that it is crucial for the growth and survival of industries in the
market
.
To begin
 with, the major reason behind advertising the
products
 as something new is the survival from tough competition. Globalisation has led many companies to trade their
products
 across the world.
Therefore
, local businesses have started facing a lot of competition. from international rivalries.
Thus
, in order to maintain their position in the
market
, many entrepreneurs are using
this
 strategy of manipulating the minds of consumers. They try to promote their
products
 by differentiating from other selling
products
 and stating some special features or uses.
This
 increases their brand visibility on social media websites
such
 as Instagram and Facebook. Admittedly,
this
 strategy has a downside After consuming the
products
, customers generally get aware that whether it has some exceptional quality or it was just fake to attract them.
This
 may lead to a decline in sales in the future if the
products
 lack
such
 uniqueness.
For instance
, two cosmetic companies became very popular online
last
 year, Alive and Skincraft. The one which is really offering something different is flourishing nowadays and the other one might get vanished from the
market
 soon. In my opinion, despite some drawbacks, it is definitely a positive trend. Businesses might be able to attract and retain a few customers with high purchasing. power. In
this
 mass consumption society, youngsters easily get bored with the same thing. They are always looking for something new to get rid of their dull and monotonous life.
This
 is definitely a positive trend from a business perspective.
To sum up
, I personally believe that companies should try to attack and retain customers by genuinely producing something unique in the
market
.
Submitted by babit.batra1992 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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