In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

In today's competitive era, majority of the entrepreneurs focus on promoting their goods by compelling their goods as different from others.

While

it has certain drawbacks,

however

, I still believe that it is crucial for the growth and survival of industries in the

market

To begin

with, the major reason behind advertising the

products

as something new is the survival from tough competition. Globalisation has led many companies to trade their

products

across the world.

Therefore

, local businesses have started facing a lot of competition. from international rivalries.

Thus

, in order to maintain their position in the

market

, many entrepreneurs are using

this

strategy of manipulating the minds of consumers. They try to promote their

products

by differentiating from other selling

products

and stating some special features or uses.

This

increases their brand visibility on social media websites

such

as Instagram and Facebook. Admittedly,

this

strategy has a downside After consuming the

products

, customers generally get aware that whether it has some exceptional quality or it was just fake to attract them.

This

may lead to a decline in sales in the future if the

products

lack

such

uniqueness.

For instance

, two cosmetic companies became very popular online

last

year, Alive and Skincraft. The one which is really offering something different is flourishing nowadays and the other one might get vanished from the

market

soon. In my opinion, despite some drawbacks, it is definitely a positive trend. Businesses might be able to attract and retain a few customers with high purchasing. power. In

this

mass consumption society, youngsters easily get bored with the same thing. They are always looking for something new to get rid of their dull and monotonous life.

This

is definitely a positive trend from a business perspective.

To sum up

, I personally believe that companies should try to attack and retain customers by genuinely producing something unique in the

market

Submitted by babit.batra1992 on Thu Jan 26 2023

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10Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

5 paragraphs

314 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Social media helps people to keep in touch with friends and stay on top of news and events. Do you think the advantages of social media outweigh the disadvantages?

some people believe that in a city the best way is to travel is by car, while other people argue that bicycles are a better way of travelling in a city. discuss both views and give your opinion

Some people believe that in the future, environmental problems will mean that we are unable to live on this planet. In order to survive, the human species will need to find another planet that can support life. To what extent do you agree or disagree with this opinion?

Some people prefer to go to health clubs and gyms for health care, some say the walking and climbing stairs are more effective. Discuss both vies and give your opinion.

You have been looking for a job and have seen a job advertisement for a part-time position. Write a letter to the employer. In your letter explain why you need the job; describe your skills and qualifications; say what days you are available.