In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Currently, the majority of businesses often show potential

customers

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how their

products

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are distinct compared with current counterparts in the market through the media. From my perspective,

this

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phenomenon is caused by some reasons and I am convinced that it has more drawbacks than benefits mentioned in

this

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essay. On the one hand, there are some reasons for displaying new features to convince potential

customers

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to make an order. Consumers these days are often attracted by items which have cutting-edge designs or technology. Because they believe that those pieces of equipment will raise their living standard and save time for other hobbies.

Secondly

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, young generations tend to feel proud when possessing the most modern instruments. Based on those reasons, traders cooperating with experienced marketers highlight their

products

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' new and unique functions or properties.

For example

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, a smartwatch owning sports instructions application provided by experienced and renowned professionals tends to be sold out after having been launched for several weeks.

On the other hand

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, it is undoubted that stressing new properties of particular

products

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has some inconveniences.

Firstly

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, most

customers

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are often distracted and bothered by loads of adverts popping up

while

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they are immersed in their favourite channels.

Besides

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that, sometimes, advertising agents set up and exhibit unreal functions resulting in more consumers losing trust in purchasing advertised items in media.

For instance

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, a medication with new and natural ingredients introduced by celebrities actually cannot cure diabetes which disappointed many patients. In conclusion, to sell

products

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successfully, businessmen often advertise and stress the newest aspects of their

products

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This

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approach benefits

customers

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somehow but

also

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adversely affects the company's sales if it is taken advantage of properly.

Submitted by writing65dl on Wed Feb 08 2023

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9
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

277 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Some people say that advertising has positive economic effects. Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have. Discuss both views and give your opinion.

Some people think that family has the most powerful influence on a child’s development, while others think that other factors such as television, friend, music have the biggest effects. Discuss both views and give your opinion?

Some people prefer to spend their lives doing the same things and avoiding change. Others, however, think that change is always a good thing. Discuss both these views and give your own opinion. Give reasons for your answer and include any relevant examples from your own

The role of a library in keeping books is obsolete. So universities should use digital media. What is your opinion? Discuss the advantages and disadvantages.

It is observed that in many countries not enough students are choosing to study science as a subject. What are the causes? And what will be the effects on society? Give reasons for your answer and include any relevant examples from own knowledge or experience.