IELTS Writing Correction Service
Writing Samples
Band 6.5

In their advertising, businesses nowadays usuallyemphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In today’s highly competitive
market
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market,
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 it is common for businesses to highlight the innovation of their
products
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 in advertising campaigns.
This
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 growing trend is largely driven by the need to attract consumer attention and differentiate from numerous competitors.
While
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 there are some benefits to
this
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 approach, I believe that overemphasising novelty can lead to negative consequences. One of the main reasons companies promote their
products
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 as new is to appeal to customers’ natural desire for innovation in trying something different, believing that it might offer better performance, greater efficiency, or enhanced features.
For instance
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, in the smartphone industry, companies frequently launch new models by advertising upgraded cameras or faster processors.
This
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 strategy creates excitement and encourages consumers to upgrade more often, increasing sales.
However
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, constantly stressing that a product is new can
also
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 have several drawbacks.
Firstly
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, it may lead to overconsumption and waste. Many people buy items they do not truly need
,
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apply
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 because they are marketed as new and improved.
This
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 behaviour contributes to environmental issues
such
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 as electronic waste and resource depletion.
Moreover
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, the claim of novelty is not always genuine. Some businesses make only minor changes and rebrand old
products
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 as new, which can be misleading and reduce consumer trust over time. In conclusion,
while
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 advertising
products
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 as new can be an effective marketing tool and sometimes drives innovation, it is not always a positive development. If used excessively or dishonestly, it can encourage unsustainable consumer habits and harm brand reputation.
Therefore
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,
this
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 trend should be approached with caution and responsibility.

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coherence and cohesion
Make sure each paragraph has a clear main idea that is fully explained.
task achievement
Include more specific examples to support your points.
coherence and cohesion
Try to use a wider range of vocabulary to make your arguments stronger.
coherence and cohesion
Your introduction and conclusion are clear and well-structured.
task achievement
You clearly identify some positive and negative effects of advertising products as new.
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