In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? D o you think it is a positive or negative development?

✨ Do you want to improve your IELTS writing?
In recent times,
companies
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

are launching
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

in markets through commercial films as their
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

are new in some way. There are some reasons for
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

trend
such
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

as business firms
want
Wrong verb form
wanting

It appears that your sentence or clause uses an incorrect form of the verb want. Consider changing it.

show examples
to
fullfil
Correct your spelling
fulfil

If you don’t want fullfil to be marked as misspelled in the future, you can add it to your personal dictionary.

consumers
Change noun form
consumers'
consumer's

It seems that this noun form may be incorrect.

show examples
needs, they want to
competetive
Correct your spelling
competitive

If you don’t want competetive to be marked as misspelled in the future, you can add it to your personal dictionary.

in front of counterparts and increase their
profit
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

margin. I believe that
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

is a positive development because
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

kind of emphasises helps
Add an article
the consumer
a consumer

The noun phrase consumer seems to be missing a determiner before it. Consider adding an article.

show examples
consumer
Fix the agreement mistake
consumers

It seems that consumer may not agree in number with other words in this phrase.

show examples
to understand more about that product and purchase the right product as per their needs.
Apart from
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

,
companies
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

could get more incentives. Producing commodities in
Change the article
a noval
show examples
noval
Correct your spelling
novel

If you don’t want noval to be marked as misspelled in the future, you can add it to your personal dictionary.

way is because of many reasons. The prime reason is that the
companies
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

have to satisfy
customers
Change noun form
customers'
customer's

It seems that this noun form may be incorrect.

show examples
requirements. By
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

i
Change the capitalization
I

The pronoun I should always be capitalized.

show examples
mean,
thesedays
Correct your spelling
these days

If you don’t want thesedays to be marked as misspelled in the future, you can add it to your personal dictionary.

, people have preferences in all commodities like quality, quantity, and price range.
Apart from
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

Linking Words
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

this
Correct determiner usage
these

It seems that determiner use may be incorrect here.

show examples
needs, there are some more :
color
Fix the agreement mistake
colors

It seems that color may not agree in number with other words in this phrase.

show examples
and packaging in common. To cite an example, in India, individuals desire to purchase mobile phones with
a
Remove the article
apply

The indefinite article, a, may be redundant when used with the uncountable noun plenty in your sentence. Consider removing it.

show examples
plenty of features
such
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

as camera clarity, colour, packaging, internal and external memory and
easy
Correct your spelling
ease

The word easy doesn’t seem to fit this context. Consider replacing it with a different one.

show examples
to use. In order to achieve
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

popular brands like
samsung
Change the capitalization
Samsung

If you don’t want samsung to be marked as misspelled in the future, you can add it to your personal dictionary.

show examples
, apple, and
nokia
Change the capitalization
Nokia

If you don’t want nokia to be marked as misspelled in the future, you can add it to your personal dictionary.

show examples
try to produce mobile phones with at least one new feature in every model. Another pertinent reason is
that
Correct word choice
apply

It seems that conjunction use may be incorrect here.

show examples
the counterparts for their
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

. To explain
further
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, every branded
goods
Change to a singular noun
good

The singular quantifier every is followed by the plural noun goods. Consider changing the noun to the singular or using a different quantifier.

show examples
has
same
Correct article usage
the same

It seems that there is an article usage problem here.

show examples
features in
same
Add an article
the same

The noun phrase same price range seems to be missing a determiner before it. Consider adding an article.

show examples
price range. In order to compete with them business firms emphasise their goods
noval
Correct your spelling
novel

If you don’t want noval to be marked as misspelled in the future, you can add it to your personal dictionary.

in many ways,
Linking Words
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

otherwise
Add a comma
,otherwise

It appears that you are missing a comma after the introductory phrase otherwise. Consider adding a comma.

show examples
their firm may lead to
bankrupt
Replace the word
bankruptcy

The word bankrupt doesn’t seem to fit this context. Consider replacing it with a different one.

show examples
.
For instance
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

,
Nokia
Correct article usage
the Nokia

It seems that there is an article usage problem here.

show examples
brand was famous for their strong keypad phone but in time their company breaks down
due to
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

lack
Correct article usage
a lack

It seems that there is an article usage problem here.

show examples
of
novality
Correct your spelling
novelty
ovality

If you don’t want novality to be marked as misspelled in the future, you can add it to your personal dictionary.

in their
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

,
Linking Words
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

however
Add a comma
,however

It appears that you are missing a comma after the introductory phrase however. Consider adding a comma.

show examples
they try to
pickup
Correct your spelling
pick up

The word pickup doesn’t seem to fit this context. Consider replacing it with a different one.

show examples
their firm at present. Presenting
novelty
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

in
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

always has benefits
such
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

as
increase
Add an article
an increase
the increase

The noun phrase increase seems to be missing a determiner before it. Consider adding an article.

show examples
in
sale
Fix the agreement mistake
sales

It seems that sale may not agree in number with other words in this phrase.

show examples
and
profit
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

. The key advantage is that
companies
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

could sell their
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

at any time as
consumer
Add an article
a consumer

The noun phrase consumer seems to be missing a determiner before it. Consider adding an article.

show examples
always needs anything new in
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

. By
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

i
Change the capitalization
I

The pronoun I should always be capitalized.

show examples
mean,
due to
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

techological
Correct your spelling
technological

If you don’t want techological to be marked as misspelled in the future, you can add it to your personal dictionary.

advancement customers
wants
Correct subject-verb agreement
want

It seems that the verb wants does not agree with the subject. Consider changing the verb form.

show examples
new features in everything to improve their life.
For example
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, Apple
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

are
launching
Wrong verb form
launched

It appears that your sentence or clause uses an incorrect form of the verb launching. Consider changing it.

show examples
with very minimal change like colour and camera size,
although
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

people prefer to buy new
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

which
has
Change the verb form
have

The singular verb has does not appear to agree with the plural subject new products. Consider changing the verb form for subject-verb agreement.

show examples
minimal
novelty
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

due to
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

their preferences. Apart from the benefit that
i
Change the capitalization
I

The pronoun I should always be capitalized.

show examples
mentioned just before, new
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

helps
Change the verb form
help

The singular verb helps does not appear to agree with the plural subject products. Consider changing the verb form for subject-verb agreement.

show examples
industries to achieve their
profit
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

margin and incentives. Apple company producing new
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

with minimal
novelty
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

could increase their earnings and establishment in
mobile
Add an article
the mobile

The noun phrase mobile industry seems to be missing a determiner before it. Consider adding an article.

show examples
industry. In conclusion, business firms produce goods with some
novelty
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

because of tight competition among counterparts, in order to improve their income or incentives
,
Remove the comma
apply

It appears that you have an unnecessary comma in a compound predicate. Consider removing it.

show examples
and to satisfy consumers as per their needs. I reckon that
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

is a positive development in
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

epoch as it helps customers to identify
right
Correct article usage
the right

It seems that there is an article usage problem here.

show examples
products
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

and satisfy their needs.
Companies
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

can make more
profit
Use synonyms

It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

through
this
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

.

Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: