Exposure to international media, such as films, TV and magazines, has an impact on the local culture. What do you think of these impacts? Do you think that the advantages of these impacts outweigh the disadvantages?

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In the past, local
cutures
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cultures
culture
like regional music or dance were enjoyed by the public, as well efforts were made to preserve them.
However
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, nowadays
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due to
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exposure to the
media
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, films, television shows and magazines from around the Globe has started affecting the local
culture
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. I my opinion these unnecessary factors are leading to detrimental effects on the local
culture
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. In
this
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essay, I will argue that there are more disadvantages than advantages. To start with, people are more interested in knowing the wear
abouts
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about
of international celebrities rather than taking interest in
thier
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their
regional events. One paramount factor is easy
access
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to access
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to the internet everywhere and
it's
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its
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addictive nature.The significant impact of
this
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can be observed in the field of tourism.
For instance
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,
in
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cities like Rajasthan and Jaipur which are among the most famous places known for their
culture
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and heritage are no longer attached to their roots and old traditions
due to
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the
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apply
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Social
media
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and TV.
This
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led to
tremendous
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a tremendous
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effect on the tourism industry as the places are losing
thier
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their
authenticity. On
the
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apply
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top
that
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of that
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,
due to
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increased exposure to international films and music, youngsters are more into speaking foreign languages like English. Local languages are slowly getting vanished
for
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in
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all major cities. To illustrate more majority of corporate companies demand fluency in English over Regional languages like Hindi and Marathi. Despite
of
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apply
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all the negatives, exposure to international
media
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has opened doors to several opportunities for youngsters and increased
glocalisation
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the glocalisation
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of products. To recapitulate, international
media
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has
it's
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its
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own benefits provided that their use is limited to a certain extent for intellectual purposes without ignoring our rich local
culture
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and heritage.
Submitted by Aishwarya  on

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