In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

For the

companies

that attempt to advertise their

products

, it’s a common practice to put emphasis on how different their

products

are compared to that of others.

Such

an approach is profit-driven and results from the harsh

competition

in the market, and in

this

essay, I will provide the reasons why I contend that

this

practice is positive

overall

. The increasing

competition

forces

companies

to aggressively advertise their

products

and focus on what set them apart. In the current consumerism market,

customers

are overwhelmed with the wide array of available options which necessarily bring similar end results whenever they make a purchase.

Such

a condition propels the company to increase the chances that the

customers

will think of their

products

when they want to satisfy a specific need. And providing an impressive, innovative or striking aspect of the product in advertisements has been known to be one of the most effective ways to achieve

such

a goal.

For instance

, Apple repeatedly advertises its handheld devices as being fast, stable, and equipped with a renowned, secure Apple eco-system,

while

Samsung does the same activity with a message that their smartphones can flip. In my opinion, the

competition

among businesses when advertising their

products

can be beneficial to the

customers

overall

. In order to facilitate promotional activities which put emphasis on the amazing characteristics of a product,

companies

need to put sizable efforts into their research and development activities.

Otherwise

, they can be considered a fraud.

This

will lead to

customers

being able to enjoy the increasing convenience with the constant rollouts of new product features.

Not to mention

that big corporates tend to utilize technological advancements

such

as AI and big data to predict the needs of

customers

even before

such

demands are realized by

customers

themselves. The technological war between Apple and Samsung allows

customers

to observe the wonderful upgrades of cell phones’ cameras, memory capacity, smart functions, etc. annually. In conclusion, the phenomenon in which

companies

tend to emphasize how different their

products

are when advertising is driven by the exponentially growing market

competition

, which is expected to benefit the

customers

generally.