In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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For the
companies
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that attempt to advertise their
products
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, it’s a common practice to put emphasis on how different their
products
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are compared to that of others.
Such
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an approach is profit-driven and results from the harsh
competition
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in the market, and in
this
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essay, I will provide the reasons why I contend that
this
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practice is positive
overall
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. The increasing
competition
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forces
companies
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to aggressively advertise their
products
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and focus on what set them apart. In the current consumerism market,
customers
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are overwhelmed with the wide array of available options which necessarily bring similar end results whenever they make a purchase.
Such
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a condition propels the company to increase the chances that the
customers
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will think of their
products
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when they want to satisfy a specific need. And providing an impressive, innovative or striking aspect of the product in advertisements has been known to be one of the most effective ways to achieve
such
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a goal.
For instance
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, Apple repeatedly advertises its handheld devices as being fast, stable, and equipped with a renowned, secure Apple eco-system,
while
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Samsung does the same activity with a message that their smartphones can flip. In my opinion, the
competition
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among businesses when advertising their
products
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can be beneficial to the
customers
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overall
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. In order to facilitate promotional activities which put emphasis on the amazing characteristics of a product,
companies
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need to put sizable efforts into their research and development activities.
Otherwise
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, they can be considered a fraud.
This
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will lead to
customers
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being able to enjoy the increasing convenience with the constant rollouts of new product features.
Not to mention
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that big corporates tend to utilize technological advancements
such
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as AI and big data to predict the needs of
customers
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even before
such
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demands are realized by
customers
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themselves. The technological war between Apple and Samsung allows
customers
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to observe the wonderful upgrades of cell phones’ cameras, memory capacity, smart functions, etc. annually. In conclusion, the phenomenon in which
companies
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tend to emphasize how different their
products
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are when advertising is driven by the exponentially growing market
competition
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, which is expected to benefit the
customers
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generally.
Submitted by andyvinhtran1212 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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