In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

For the

companies

that attempt to advertise their

products

, it’s a common practice to put emphasis on how different their

products

are compared to that of others.

Such

an approach is profit-driven and results from the harsh

competition

in the market, and in

this

essay, I will provide the reasons why I contend that

this

practice is positive

overall

. The increasing

competition

forces

companies

to aggressively advertise their

products

and focus on what set them apart. In the current consumerism market,

customers

are overwhelmed with the wide array of available options which necessarily bring similar end results whenever they make a purchase.

Such

a condition propels the company to increase the chances that the

customers

will think of their

products

when they want to satisfy a specific need. And providing an impressive, innovative or striking aspect of the product in advertisements has been known to be one of the most effective ways to achieve

such

a goal.

For instance

, Apple repeatedly advertises its handheld devices as being fast, stable, and equipped with a renowned, secure Apple eco-system,

while

Samsung does the same activity with a message that their smartphones can flip. In my opinion, the

competition

among businesses when advertising their

products

can be beneficial to the

customers

overall

. In order to facilitate promotional activities which put emphasis on the amazing characteristics of a product,

companies

need to put sizable efforts into their research and development activities.

Otherwise

, they can be considered a fraud.

This

will lead to

customers

being able to enjoy the increasing convenience with the constant rollouts of new product features.

Not to mention

that big corporates tend to utilize technological advancements

such

as AI and big data to predict the needs of

customers

even before

such

demands are realized by

customers

themselves. The technological war between Apple and Samsung allows

customers

to observe the wonderful upgrades of cell phones’ cameras, memory capacity, smart functions, etc. annually. In conclusion, the phenomenon in which

companies

tend to emphasize how different their

products

are when advertising is driven by the exponentially growing market

competition

, which is expected to benefit the

customers

generally.

Submitted by andyvinhtran1212 on Sat Feb 25 2023

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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7Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

353 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

What to do next:

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Include an introduction and conclusion

Being able to speak a foreign language is an advantage these days. Some people think that children should start learning a foreign language at primary school, while others think children should begin in secondary school. Discuss both views and give your opinion.

Some people think that governments should invest mainly in making public transportation faster while other think there are more important priorities (cost, the environment). Discuss both views and give your own opinion.

Some people prefer full-time jobs because they offer stability. Other people prefer casual jobs because of the freedom they offer. Discuss both these views and give your own opinion.

Students who are given grades work harder than those who do not. Do you agree or disagree? Use specific reasons and examples to support your opinion

You have bought a new laptop computer and in a few days of purchase discovered a major flaw. Write a letter to the company. In your letter – introduce yourself – explain the situation – say what action you would like to company to take.