you should spend about 40 minutes on this task. Write about the following topic: In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.Write at least 250 words.

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Today’s commercial environment is quite competitive. Businesses usually need to have new
products
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every season to ensure they won’t be forgotten by
the
Correct article usage
apply
show examples
consumers. People are easy to be attracted their attention to new things,
therefore
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, if businesses have new
products
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, they can run a sales campaign for that. Meanwhile, their brand popularity and the sales of original
products
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can be increased. On the one hand, I usually think positively when advertisements claim that they have a new flavour, new technology or upgraded formula. Take Tim Tam
for example
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, which is a local chocolate brand in Australia,
besides
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original
Correct article usage
the original
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flavour, I can see tens of different flavours on the shelf. I believe that these novel flavours don’t as popular as the original
one
Correct pronoun usage
ones
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.
However
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, the
company
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always offers a discount to promote its new
products
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. As a chocolate lover, I would love to give it a try and usually it is quite nice.
On the other hand
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, if the business doesn’t make any change or upgrade to its
products
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, but still make false advertising for promotional purpose. I think it is a negative development.
For instance
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, a skincare
company
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advertises that they made a new product.
Nonetheless
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, if you look at the ingredients, you will find out nothing has changed at all. The
company
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just revised its product’s name to fool its customers.
To sum up
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, I believe that it is necessary and a good way to advertise that their product is new in some way for businesses. I think that it encourages the
company
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to take time to make new
products
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for the market and provide more options for customers.
Submitted by q2202248 on

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