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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Today’s commercial environment is quite competitive. Businesses usually need to have new
products
Use synonyms
 every season to ensure they won’t be forgotten by
the
Correct article usage
apply
show examples
consumers. People are easy to be attracted their attention to new things,
therefore
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, if businesses have new
products
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, they can run a sales campaign for that. Meanwhile, their brand popularity and the sales of original
products
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 can be increased. On the one hand, I usually think positively when advertisements claim that they have a new flavour, new technology or upgraded formula. Take Tim Tam
for example
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, which is a local chocolate brand in Australia,
besides
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original
Correct article usage
the original
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 flavour, I can see tens of different flavours on the shelf. I believe that these novel flavours don’t as popular as the original
one
Correct pronoun usage
ones
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.
However
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, the
company
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 always offers a discount to promote its new
products
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. As a chocolate lover, I would love to give it a try and usually it is quite nice.
On the other hand
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, if the business doesn’t make any change or upgrade to its
products
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, but still make false advertising for promotional purpose. I think it is a negative development.
For instance
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, a skincare
company
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 advertises that they made a new product.
Nonetheless
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, if you look at the ingredients, you will find out nothing has changed at all. The
company
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 just revised its product’s name to fool its customers.
To sum up
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, I believe that it is necessary and a good way to advertise that their product is new in some way for businesses. I think that it encourages the
company
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 to take time to make new
products
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 for the market and provide more options for customers.

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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