In their advertising businesses now adays usually emphasise that their products are new in some way Why is this ? do you think it is a positive or negative development

In

this

contemporary epoch,

businesses

promote in their advertising campaigns that the

products

are unique and different. Whilst some opponents are of the belief that

this

trend is modest enough

due to

the existence of several competitions, others proponents have a diverse perspective. I am of the belief that

this

business strategy in the advertisement is acceptable in the modern days. My perspective will be mentioned in the lines below.

To begin

with, modern technology has an indispensable role in every innovation regarding

products

and so

businesses

around the globe

competes

Correct subject-verb agreement

compete

show examples

with each other by promoting which product has the myriads of merits compared to their competitors from the same industry.

In other words

, scientists and R&D departments in companies invent a lot of

products

and re-innovate food and beverage, and electronic appliances each year

such

as the invention of non-dairy

products

, new versions of Apple iPhones, and Samsung smart televisions.

For instance

, an article published in the Times Magazine stated that almost 67% of scientists in dairy companies in Europe innovated a plethora of non-dairy milk and

yogurt

Change the spelling

yoghurt

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other than cow milk like soy milk, oats, almonds, cashews, pistachio, and coconut in the past years.

Hence

,

this

example shows that in the modern days, everyday enterprises compete with each other to brand and position their innovation in the mindsets of end consumers as unique

by

Change preposition

through

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several ways of marketing campaigns on TV commercials or online platforms.

In addition

to that, consumer purchase options in several fields have increased significantly in the past decade compared to past centuries.

This

is because technology has revolutionized the lifestyle of people and increased the platforms where they can shop and choose myriads of materials. To illustrate, if consumer now wants to buy a product

such

as a washing machine with a specific feature they will just open an online e-commerce website for electronic appliances and choose the one they preferred. In order for a company to win

this

competition they will have to emphasize and highlight the new features of their new washing machines on the platform.

For example

Amazon, one of the top shopping mobile applications now has over 100 international and local brands for electronic gadgets where consumers browse easily the platform and buy the one with the developed characteristics.

Thus

, it can be found that competition among

businesses

is growing significantly in

this

modern age

due to

the rise of demand of consumers toward

the

Correct article usage

apply

show examples

purchase and the easiness of shopping lifestyles developed by technology. In conclusion, it can be reiterated that

businesses

compete aggressively by using marketing and business strategies in order to position their items and brands in the customers’ mindset

due to

the enormous variation of

products

in the markets and

also

to adapt to the rise of consumeristic cultures.