In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is that? Do you think it is positive or negative development?

The phenomenon of advertising
companies
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companies'
company's
show examples
trend
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tend
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to exaggerate the abilities of their
products
has aroused wide concern among wide circles. Divergent as people's views on
this
issue in question may be, I personally believe that its disadvantages will outweigh its advantages. Regarding the benefits of
this
trend, probably the most significant one is that
this
can
attrach
Correct your spelling
attract
attach
more customers to purchase their goods. To illustrate, presenting the
products
with a high spec would make the public feel that they should buy them.
For example
, people
willing
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are willing
show examples
to buy a new generation mobile phone with a lot of new
feathures
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features
rather than buy one with only
small
Correct article usage
a small
show examples
improvement.
Therefore
, many mobile phone
companies
would like to
advertis
Correct your spelling
advertise
their
products
with some
increditable
Correct your spelling
incredible
functions. Despite the aforementioned advantages, I still believe that its drawbacks could exceed the benefits. Of all the disadvantages, probably the most severe drawback is that
companies
will lose the faith of their customers,
particularally
Correct your spelling
particularly
in those people who bought their
products
.
For instance
, if you spend a huge money to buy a new laptop because you hear a demonstration from the advertisement that
describe
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describes
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the laptop would
continueous
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continuous
continue
running without charging for a week.
However
, after you purchase their goods, and
then
you
relize
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realize
realise
that the operation time is only talking about the device
is
Unnecessary verb
apply
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during
sleeping
Add an article
the sleeping
show examples
mode. After that, you will doubt all their advertising context, which means you no longer believe their
products
and
its
Correct pronoun usage
their
show examples
maker. Under
this
line of thinking, it seems to me that
although
emphasising the functions of
products
would make the
companies
have a temporary increase in their profit, the price is that they will lose more profit in the future. So, I believe that
this
is a negative development.
Submitted by frankyimp on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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