Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Our dynamic society has been witnessing

the

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an

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outstanding rise in the

sales

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of ubiquitous

consumer

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goods, which

is

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are

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deemed to be greatly influenced by advertising rather than actual

society

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societal

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demands. From my point of view, I certainly disagree with the aforementioned statement, which I would argue is an impulsive act of jumping to the conclusion of suggesting that utilizing advertising alone could control

the

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apply

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consumer

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demands. It is undeniable that high

sales

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of

consumer

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products are a result of the tremendous influence of advertising. The utilization of eye-catching

visual

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visuals

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, persuasive language and limited offers generates a sense of urgency and encourages impulse buying. Brand awareness could

also

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be initiated with campaigns leading to branded products being familiar and trusted by consumers,

hence

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, a rise in

sales

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. A concrete example is Apple’s iPhone

sales

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, which skyrocket annually

due to

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far-reaching advertising schemes.

However

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, advertising alone could not sustain

product

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demand in the long term. Other factors

such

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as

experiences

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, quality, prices and availability of products play a crucial role in influencing

consumer

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behavior

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behaviour

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.

Thus

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, the demand for daily necessities is obvious, regardless of the power of ads. Personal

experiences

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and needs

also

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have enormous impacts on purchasing decisions, which explains why poor

experiences

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with a

product

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or service, despite its quality advertisements, could lead to low customer retention rates.

Furthermore

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, external factors

such

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as financial conditions could

also

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limit a

consumer

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’s ability to purchase a

product

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regardless of how appealing the ads are.

For instance

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, iPhone ads may seem astonishing to multiple individuals, even those with

low-incomes

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low incomes

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but

does

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do

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not change the fact that they could not afford the

product

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due to

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their financial conditions. In conclusion,

while

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advertising can improve

sales

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and draw attention from consumers, it is not the key factor that determines

consumer

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demands. Companies should make an effort to focus on utilizing a combination of

both

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apply

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advertising strategies,

consumer

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needs and buying and service

experiences

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to unleash the full potential of their

sales

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.