Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Our dynamic society has been witnessing
the
Correct article usage
an
show examples
outstanding rise in the
sales
of ubiquitous
consumer
goods, which
is
Correct subject-verb agreement
are
show examples
deemed to be greatly influenced by advertising rather than actual
society
Replace the word
societal
show examples
demands. From my point of view, I certainly disagree with the aforementioned statement, which I would argue is an impulsive act of jumping to the conclusion of suggesting that utilizing advertising alone could control
the
Correct article usage
apply
show examples
consumer
demands. It is undeniable that high
sales
of
consumer
products are a result of the tremendous influence of advertising. The utilization of eye-catching
visual
Fix the agreement mistake
visuals
show examples
, persuasive language and limited offers generates a sense of urgency and encourages impulse buying. Brand awareness could
also
be initiated with campaigns leading to branded products being familiar and trusted by consumers,
hence
, a rise in
sales
. A concrete example is Apple’s iPhone
sales
, which skyrocket annually
due to
far-reaching advertising schemes.
However
, advertising alone could not sustain
product
demand in the long term. Other factors
such
as
experiences
, quality, prices and availability of products play a crucial role in influencing
consumer
behavior
Change the spelling
behaviour
show examples
.
Thus
, the demand for daily necessities is obvious, regardless of the power of ads. Personal
experiences
and needs
also
have enormous impacts on purchasing decisions, which explains why poor
experiences
with a
product
or service, despite its quality advertisements, could lead to low customer retention rates.
Furthermore
, external factors
such
as financial conditions could
also
limit a
consumer
’s ability to purchase a
product
regardless of how appealing the ads are.
For instance
, iPhone ads may seem astonishing to multiple individuals, even those with
low-incomes
Correct your spelling
low incomes
show examples
but
does
Change the verb form
do
show examples
not change the fact that they could not afford the
product
due to
their financial conditions. In conclusion,
while
advertising can improve
sales
and draw attention from consumers, it is not the key factor that determines
consumer
demands. Companies should make an effort to focus on utilizing a combination of
both
Correct pronoun usage
apply
show examples
advertising strategies,
consumer
needs and buying and service
experiences
to unleash the full potential of their
sales
.
Submitted by daviontran on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
What to do next:
Look at other essays: