In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Advertising plays a significant role in business, as it allows companies to promote their

products

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and reach new

customers

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. In recent years, many businesses have begun to place emphasis on the newness of their

products

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in their advertisements, in order to attract

customers

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who value the latest trends and innovations. I believe that

this

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trend is negative, as it can be ignored by some hesitated

people

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, or it can destroy the company's

reputation

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by providing erroneous information.

To begin

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with, some companies use various marketing techniques in their advertising. One of them is focusing on the novelty of their

products

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because

this

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can attract the attention of potential

customers

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and can create a desire for their

products

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. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of

people

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paying attention to advertisements.

For example

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, In 2016, Apple release iPhone 7, and one of the key features was that it did not have a headphone jack.

Instead

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, users had to use wireless headphones. Apple’s ads emphasized the newness of

this

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feature with the phrase “say hello to the feature”, which could attract many

customers

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In addition

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this

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can suggest that it is innovative and cutting-edge, which may be attractive to

people

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who value staying up-to-date with the latest trends and technology.

This

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can be particularly important for industries, where there are numerous competitions and

products

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tend to be out of date quickly.

Such

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as electricity or fashion.

Although

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this

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can capture attention and generate excitement,

this

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might not appeal to everyone, because some

people

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may be hesitant to try something, which is new and has not been tested by many consumers. Because they worry about failing or not succeeding

As a result

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, these may be tired of watching and ignore advertisements easily.

Moreover

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this

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may damage the company’s

reputation

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and may destroy

people

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’s trust if advertisers give inaccurate information.

For instance

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, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,

this

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ad may destroy its

reputation

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, because the

customers

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who buy

this

Linking Words

car, realize that

this

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ad is misleading. In conclusion, some companies focus on the novelty of their services, in order to target special audiences. I believe that it is a negative development, as may not be exciting for some

people

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, and may damage the companies’

reputation

Use synonyms

if they give misleading information

ha.mahsa73Thu Apr 06 2023

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

10
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

403 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Word Count

Nowadays more and more people are using cellphones and computers to communicate, so they are losing the ability to communicate with each other face to face. To what extent do you agree or disagree with the statement?

Some schools are very strict about their school uniforms and the appearance of their students, while other schools have a very relaxed dress code. What are the advantages and disadvantages of children of having a school uniform?

Wealthy countries should accept more refugees and provide them with basic assistance, such as food and housing. To what extent do you agree or disagree?

Some people believe that young people bring more profit to the company. Others says that older people actually bring more profits. Discuss both views and give your opinion.