In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Advertising plays a significant role in business, as it allows companies to promote their

products

and reach new

customers

. In recent years, many businesses have begun to place emphasis on the newness of their

products

in their advertisements, in order to attract

customers

who value the latest trends and innovations. I believe that

this

trend is negative, as it can be ignored by some hesitated

people

, or it can destroy the company's

reputation

by providing erroneous information.

To begin

with, some companies use various marketing techniques in their advertising. One of them is focusing on the novelty of their

products

because

this

can attract the attention of potential

customers

and can create a desire for their

products

. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of

people

paying attention to advertisements.

For example

, In 2016, Apple release iPhone 7, and one of the key features was that it did not have a headphone jack.

Instead

, users had to use wireless headphones. Apple’s ads emphasized the newness of

this

feature with the phrase “say hello to the feature”, which could attract many

customers

.

In addition

,

this

can suggest that it is innovative and cutting-edge, which may be attractive to

people

who value staying up-to-date with the latest trends and technology.

This

can be particularly important for industries, where there are numerous competitions and

products

tend to be out of date quickly.

Such

as electricity or fashion.

Although

this

can capture attention and generate excitement,

this

might not appeal to everyone, because some

people

may be hesitant to try something, which is new and has not been tested by many consumers. Because they worry about failing or not succeeding

As a result

, these may be tired of watching and ignore advertisements easily.

Moreover

,

this

may damage the company’s

reputation

and may destroy

people

’s trust if advertisers give inaccurate information.

For instance

, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,

this

ad may destroy its

reputation

, because the

customers

who buy

this

car, realize that

this

ad is misleading. In conclusion, some companies focus on the novelty of their services, in order to target special audiences. I believe that it is a negative development, as may not be exciting for some

people

, and may damage the companies’

reputation

if they give misleading information