In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Advertising plays a significant role in business, as it allows companies to promote their

products

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and reach new

customers

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. In recent years, many businesses have begun to place emphasis on the newness of their

products

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in their advertisements, in order to attract

customers

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who value the latest trends and innovations. I believe that

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trend is negative, as it can be ignored by some hesitated

people

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, or it can destroy the company's

reputation

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by providing erroneous information.

To begin

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with, some companies use various marketing techniques in their advertising. One of them is focusing on the novelty of their

products

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because

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can attract the attention of potential

customers

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and can create a desire for their

products

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. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of

people

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paying attention to advertisements.

For example

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, In 2016, Apple release iPhone 7, and one of the key features was that it did not have a headphone jack.

Instead

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, users had to use wireless headphones. Apple’s ads emphasized the newness of

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feature with the phrase “say hello to the feature”, which could attract many

customers

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.

In addition

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,

this

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can suggest that it is innovative and cutting-edge, which may be attractive to

people

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who value staying up-to-date with the latest trends and technology.

This

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can be particularly important for industries, where there are numerous competitions and

products

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tend to be out of date quickly.

Such

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as electricity or fashion.

Although

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this

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can capture attention and generate excitement,

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might not appeal to everyone, because some

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may be hesitant to try something, which is new and has not been tested by many consumers. Because they worry about failing or not succeeding

As a result

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, these may be tired of watching and ignore advertisements easily.

Moreover

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,

this

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may damage the company’s

reputation

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and may destroy

people

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’s trust if advertisers give inaccurate information.

For instance

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, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,

this

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ad may destroy its

reputation

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, because the

customers

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who buy

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car, realize that

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ad is misleading. In conclusion, some companies focus on the novelty of their services, in order to target special audiences. I believe that it is a negative development, as may not be exciting for some

people

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, and may damage the companies’

reputation

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if they give misleading information