Advertising plays a significant role in business, as it allows companies to promote their
products
and reach new
customers
. In recent years, many businesses have begun to place emphasis on the newness of their
products
in their advertisements, in order to attract
customers
who value the latest trends and innovations. I believe that
this
trend is negative, as it can be ignored by some hesitated
people
, or it can destroy the company's
reputation
by providing erroneous information.
To begin
with, some companies use various marketing techniques in their advertising. One of them is focusing on the novelty of their
products
because
this
can attract the attention of potential
customers
and can create a desire for their
products
. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of
people
paying attention to advertisements.
For example
, In 2016, Apple release iPhone 7, and one of the key features was that it did not have a headphone jack.
Instead
, users had to use wireless headphones. Apple’s ads emphasized the newness of
this
feature with the phrase “say hello to the feature”, which could attract many
customers
.
In addition
,
this
can suggest that it is innovative and cutting-edge, which may be attractive to
people
who value staying up-to-date with the latest trends and technology.
This
can be particularly important for industries, where there are numerous competitions and
products
tend to be out of date quickly.
Such
as electricity or fashion.
Although
this
can capture attention and generate excitement,
this
might not appeal to everyone, because some
people
may be hesitant to try something, which is new and has not been tested by many consumers. Because they worry about failing or not succeeding
As a result
, these may be tired of watching and ignore advertisements easily.
Moreover
,
this
may damage the company’s
reputation
and may destroy
people
’s trust if advertisers give inaccurate information.
For instance
, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,
this
ad may destroy its
reputation
, because the
customers
who buy
this
car, realize that
this
ad is misleading.
In conclusion, some companies focus on the novelty of their services, in order to target special audiences. I believe that it is a negative development, as may not be exciting for some
people
, and may damage the companies’
reputation
if they give misleading information