In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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this

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day and age, it is becoming increasingly common for companies to place emphasis on the newness of their product in advertisements. I believe that it can be a negative trend.

To begin

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with, some companies use many marketing tricks for advertising. One of

the

Correct your spelling

them

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is focusing on the novelty of their products because

this

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can attract the attention of potential customers and can create a desire for their products. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of

people

Use synonyms

paying attention to advertisements.

For example

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, In 2016, Apple

release

Wrong verb form

released

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iPhone

Correct article usage

the iPhone

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7, and one of the key features was that it did not have a headphone jack.

Instead

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, users had to use wireless headphones. Apple’s ads emphasized the newness of

this

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feature with the phrase “say hello to the feature”, which could attract many customers.

In addition

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this

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can suggest that it is innovative and cutting-edge, which may be attractive to

people

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who value staying up-to-date with the latest trends and technology.

This

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can be particularly important for industries, where there are numerous competitions and products tend to be out of date quickly.

Such

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as electricity or fashion.

Although

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this

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can capture attention and generate excitement,

this

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may not appeal to everyone, because some

people

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may be hesitant to try something, which is new and has not been tested by many consumers.

As a result

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, these may be tired of watching and ignore advertisements easily.

Moreover

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this

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may damage the company’s reputation and may destroy

people

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’s trust if advertisers give inaccurate information.

For instance

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, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,

this

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ad may destroy its reputation, because the customers who buy

this

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car, realize that

this

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ad is misleading. In conclusion, some companies focus on the novelty of their services, in order to target special audiences.I believe that it is a negative development, as may not be exciting for some

people

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, and may damage the companies’ reputation if they give misleading information.

Submitted by gauravkalathiya123 on Thu Apr 06 2023

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task response

Ensure that the essay addresses all aspects of the task prompt and stays focused on the topic.

coherence and cohesion

Work on organizing ideas in a clear and logical manner, using appropriate transitions to connect thoughts and paragraphs.

10
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meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
3
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

348 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Some people find following a strict routine allows them to feel more in control. Others however think that constant changes to the routine make life more interesting and less predictable. What extent do you agree or disagree?

In many countries government are investing in new technology to deal with the public. Why is this happening? Do you think this is an appropriate use of government money.

People find it very difficult to speak in public or to give a presentation before an audience. Do you think that public speaking skill is very important? Some people say that it should be taught at school. Do you agree or disagree?

Some people think that the teenage years are the happiest time of most people’s lives. Others think that adult life brings more happiness, in spite of greater responsibility. Discuss both views and give your own opinion.

In some part of the world, women are not allowed to vote. What is your opinion about this ?