In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In

this

day and age, it is becoming increasingly common for companies to place emphasis on the newness of their product in advertisements. I believe that it can be a negative trend.

To begin

with, some companies use many marketing tricks for advertising. One of

the

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them

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is focusing on the novelty of their products because

this

can attract the attention of potential customers and can create a desire for their products. The newness of a product may create a sense of excitement and novelty around it, which may increase the likelihood of

people

paying attention to advertisements.

For example

, In 2016, Apple

release

Wrong verb form

released

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iPhone

Correct article usage

the iPhone

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7, and one of the key features was that it did not have a headphone jack.

Instead

, users had to use wireless headphones. Apple’s ads emphasized the newness of

this

feature with the phrase “say hello to the feature”, which could attract many customers.

In addition

,

this

can suggest that it is innovative and cutting-edge, which may be attractive to

people

who value staying up-to-date with the latest trends and technology.

This

can be particularly important for industries, where there are numerous competitions and products tend to be out of date quickly.

Such

as electricity or fashion.

Although

this

can capture attention and generate excitement,

this

may not appeal to everyone, because some

people

may be hesitant to try something, which is new and has not been tested by many consumers.

As a result

, these may be tired of watching and ignore advertisements easily.

Moreover

,

this

may damage the company’s reputation and may destroy

people

’s trust if advertisers give inaccurate information.

For instance

, a car company may claim that one of its diesel cars is clean and environmentally friendly in its advertisement,

this

ad may destroy its reputation, because the customers who buy

this

car, realize that

this

ad is misleading. In conclusion, some companies focus on the novelty of their services, in order to target special audiences.I believe that it is a negative development, as may not be exciting for some

people

, and may damage the companies’ reputation if they give misleading information.