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Band 7

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development
Nowadays, advertising plays a vital role in promoting the
products
 and services of the business. We can clearly see these days that
businesses
 try to attract the
consumers
’ attention by focusing on the
products
’ new
features
.
This
 can possibly be
due to
 advertising trends and I personally believe that
this
 is a positive trend. In
this
 contemporary era,
consumers
 can access a wide variety of choices through different channels.
Businesses
 are under pressure to increase their market share and
thus
 they put a substantial effort into highlighting what makes their product different from the rest and why the
consumers
 choose it.
For example
, whenever Apple introduces new
products
, they highlight the new and improved
features
 of the
products
.
Also
,
businesses
 are exploiting human behaviour in their marketing strategy which is the customers tend to have an interest in only new
features
 that they can’t find
elsewhere
.
Consumers
 can greatly benefit from
this
 advertising trend as advertisements provide the necessary info on
products
.
Therefore
, customers can make an informed decision before their purchase.
In addition
 to
consumers
’ advantage,
this
 trend requires
businesses
 to continuously research and improve their
products
 which in turn makes a positive impact on the business industry as a whole. To illustrate, in the mobile phone industry once the business can’t introduce new
features
 to their
products
 every year, they will lose a competitive advantage over their rival. In conclusion, an intervention of advertising strategy to give focus on product differentiation can bring advantages to the
consumers
 and industry.
Submitted by myothwekhine on

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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