In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Presently, many companies who want to sell their brands have a tendency to bring their novelty into advertising. The most notable objective is to compete with competitors that produce the same items. In my opinion, it is a positive development as people have a variety of choices when deciding to purchase a product and it may lead to innovation trends among employers.

This

essay will elaborate on

this

issue in the following paragraphs.

To begin

with, the main reason why companies promote products' uniqueness in their advert is to compete with competitors.

In other words

, a company can differentiate its products from others to attract people who want to purchase. Take,

for example

, the iPhone from Apple which claims in its promotion that

this

kind of smartphone has features that are exclusively unique compared to other mobile phone products. It can be seen particularly in online adverts like

Youtube

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YouTube

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and other social media platforms

such

as Facebook and Instagram. Despite Apple's well-known high-price electronic devices, the way the company brands the goods,

nevertheless

, has led Apple to best-selling mobile phones in the marketplace and brought a huge profit. In my opinion,

this

is a positive development since buyers have a wide range of options.

This

means that potential buyers can compare one to another before deciding which brand they want. Another benefit is that it will develop a sense of creativity among business owners and

then

bring novelty to the market.

Consequently

, companies that do not innovate their product will disappear from the marketplace like what happened to Nokia.

Although

this

brand was the most-wanted phone production in the past, nowadays

this

company has collapsed

due to

a lack of creativity. In conclusion, today's businesses tend to offer their uniqueness in their advertising. Having novelty is a pivotal role for entrepreneurs to compete with the same commodity

from

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apply

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competitors.

Hence

,

this

is a positive development since buyers have multiple choices before purchasing a new commodity and it can lead businesses to advance their innovation.