In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Presently, many companies who want to sell their brands have a tendency to bring their novelty into advertising. The most notable objective is to compete with competitors that produce the same items. In my opinion, it is a positive development as people have a variety of choices when deciding to purchase a product and it may lead to innovation trends among employers.

This

essay will elaborate on

this

issue in the following paragraphs.

To begin

with, the main reason why companies promote products' uniqueness in their advert is to compete with competitors.

In other words

, a company can differentiate its products from others to attract people who want to purchase. Take,

for example

, the iPhone from Apple which claims in its promotion that

this

kind of smartphone has features that are exclusively unique compared to other mobile phone products. It can be seen particularly in online adverts like

Youtube

Correct your spelling

YouTube

show examples

and other social media platforms

such

as Facebook and Instagram. Despite Apple's well-known high-price electronic devices, the way the company brands the goods,

nevertheless

, has led Apple to best-selling mobile phones in the marketplace and brought a huge profit. In my opinion,

this

is a positive development since buyers have a wide range of options.

This

means that potential buyers can compare one to another before deciding which brand they want. Another benefit is that it will develop a sense of creativity among business owners and

then

bring novelty to the market.

Consequently

, companies that do not innovate their product will disappear from the marketplace like what happened to Nokia.

Although

this

brand was the most-wanted phone production in the past, nowadays

this

company has collapsed

due to

a lack of creativity. In conclusion, today's businesses tend to offer their uniqueness in their advertising. Having novelty is a pivotal role for entrepreneurs to compete with the same commodity

from

Change preposition

apply

show examples

competitors.

Hence

this

is a positive development since buyers have multiple choices before purchasing a new commodity and it can lead businesses to advance their innovation.

Submitted by salwafahanim on Sun Apr 09 2023

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coherence cohesion

Ensure that each paragraph focuses on a specific aspect of the topic to maintain coherence and cohesion. Use topic sentences and transitions to guide the reader through the essay.

task response

Address the prompt more directly by providing a balanced discussion of both the positive and negative aspects of businesses emphasizing product novelty in advertising. Include a separate paragraph that acknowledges the potential negatives of this trend.

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11Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
2Grammar mistakes
 

4 paragraphs

334 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Essentional vocabulary list for IELTS Writing 7+

Some people think the government should pay for health care and education, but other people claim that it is the individual’s responsibility. Discuss both the views and give your opinion?

Some people believe that it is the responsibility of individuals to take care of their own health and diet. Others however believe that governments should make sure that their citizens have a healthy diet. Discuss both views and give your opinion.

More and more children are accessing the Internet unsupervised. This can sometimes put them at risk. What problems do you think parents face when dealing with their children using the Internet? How can this problem be solved?

In some cultures, children are often told that they can achieve anything if they try hard enough. What are the advantages and disanvantages of giving children this message?

Some university students want to learn about other subjects in addition to their main subjects. Others believe it is more important to give all their time and attention to studying for a qualification. Discuss both views and give your opinion.