A company should respect a country’s culture when entering its market. Do you agree or disagree ?

It’s believed that enterprises should pay attention to the cultural aspect of the nation if they penetrate its market. From my perspective,
this
opinion is partly reasonable and I will explain my viewpoint in the following paragraphs. It is costly and time-consuming for international companies to research and acquire knowledge about the
culture
of another
country
when they invest in. The reason is that each
country
has different cultures, which took local humans thousands of years to inform.
Therefore
, the company has to spend many years
on
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understanding the insights of local residents, particularly in a
country
that has a diversity of subcultures. In fact, when expanding to other foreign markets, the enterprise has to organize training programs to cultivate the intercultural competencies of its staff, which occupies a significant budget for the company. Worse even, several employees encounter
culture
shock when they work and live abroad so the corporations continue looking for others.
However
, it is crucial for national companies to respect the
country
’s
culture
in order to expand the business scale and increase profit. Cultural literacy will assist them in creating alterations in products to fit into the consumed habits of local customers.
This
will help firms increase revenue, make a profit and motivate them to penetrate
into
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numerous markets.
For example
, Starbucks, a well-known coffee brand, is a typical example of always changing in a flexible manner to adapt to the cultures of each
country
so that now they own hundreds of coffee shops all over the world.
In addition
, the staff who have different cultural backgrounds may work and collaborate effectively if they respect the
culture
of each other. In conclusion, respecting the
culture
of another nation is highly crucial for global firms to develop their business and increase sales
although
it will take much time to study.
Submitted by nttung.182 on

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