A company should respect a country’s culture when entering its market. Do you agree or disagree ?

It’s believed that enterprises should pay attention to the cultural aspect of the nation if they penetrate its market. From my perspective,

this

opinion is partly reasonable and I will explain my viewpoint in the following paragraphs. It is costly and time-consuming for international companies to research and acquire knowledge about the

culture

of another

country

when they invest in. The reason is that each

country

has different cultures, which took local humans thousands of years to inform.

Therefore

, the company has to spend many years

on

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understanding the insights of local residents, particularly in a

country

that has a diversity of subcultures. In fact, when expanding to other foreign markets, the enterprise has to organize training programs to cultivate the intercultural competencies of its staff, which occupies a significant budget for the company. Worse even, several employees encounter

culture

shock when they work and live abroad so the corporations continue looking for others.

However

, it is crucial for national companies to respect the

country

’s

culture

in order to expand the business scale and increase profit. Cultural literacy will assist them in creating alterations in products to fit into the consumed habits of local customers.

This

will help firms increase revenue, make a profit and motivate them to penetrate

into

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numerous markets.

For example

, Starbucks, a well-known coffee brand, is a typical example of always changing in a flexible manner to adapt to the cultures of each

country

so that now they own hundreds of coffee shops all over the world.

In addition

, the staff who have different cultural backgrounds may work and collaborate effectively if they respect the

culture

of each other. In conclusion, respecting the

culture

of another nation is highly crucial for global firms to develop their business and increase sales

although

it will take much time to study.