With internet improvements, people can leave views or opinions on certain goods or services that they have purchased. Is it a positive or negative development?

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It is an irrefutable fact that with technological advancements, there has been a drastic shift in the way customer review their bought
products
. Undeniably, with the introduction of
internet
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Internet
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facilities , the communication gap between the manufacturer and the buyer has not only diminished
,
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but
also
improved their relationship.
This
essay shall
further
enlist the positive impact of clients reviewing and commenting about the
products
they have purchased or services they have hired, in ensuing paragraphs. To start off, social media allows the viewers to post their experience regarding myriads of goods they have shopped which
further
assists the potential buyers to make rational decisions
such
as, whether to invest in the rated
product
or not.
Moreover
, a high rating of commercialised utilities helps marketers to gain a good reputation globally where anyone could easily access the
product
's uses and performance,
thus
, promoting it and gaining a greater consumer base. To substantiate, popular websites
such
as Amazon and Flipkart not only permit the shoppers to rate and review each
product
they order but
also
, publically display it.
Due to
this
, people tend to order high-rated
products
.
Furthermore
,
product
reviews and ratings make the producer or service provider more responsible. To elaborate, suppliers would become more cautious of the consequences in case they fail to provide a decent result and there is unfulfillment of consumer expectations.
For instance
, it would be natural to expect a plunge in sales and a decline in clientele following a series of bad reviews by the purchasers
such
as, in the case of Johnsons and Johnsons company. To clarify, a sudden rise in dissatisfaction and fewer ratings by the buyers of baby
products
post knowing the side effects of the company's newborn skincare range led to a steep decline in the
overall
market of the
product
. In conclusion,
this
could be ingeminated that there are numerous advantages of convenience to rating
products
online which involve making the shopper a rational buyer
as well as
benefitting the manufacturer by assisting them in earning goodwill.
Also
, at the same time,
this
facility makes the companies more responsible
as well as
accountable. Undoubtedly, it is nothing but a boon for the present
as well as
potential customers and manufacturers.
Submitted by kingproductsindia on

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