In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Businesses in
this
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modern’s era have a different
strategy
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strategies
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to promote their
products
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to the
customer
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.
Although
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businesses do some new techniques for their
products
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to attract new
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customer
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customers
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, I think it is negative development since it makes the
products
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to be lost
its
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their
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identity or image
from
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apply
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the
product
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To start with, most of the
company
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want to gain a profit from selling their
products
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. They
done
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have done
show examples
with
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apply
show examples
many ways to get the
customer
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, including advertisement and endorsement. Meanwhile, their techniques to approach
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customer
Fix the agreement mistake
customers
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,
sometimes
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are sometimes
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not always effective so
that
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apply
show examples
they have to think differently with the aim of their
products
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to be known by
community
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the community
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.
For example
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, Indomie (
Indonesian
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an Indonesian
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noodles brand) has a competitor
such
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as Sedap. In order to beat the market of Sedap, Indomie has to innovate its
product
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by collaborating with influencers intending to be aware of the
products
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in society.
On the other hand
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, the
product
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which evolved with differing ways of commercial
get
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gets
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a chance to have
an
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the
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attention
from
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of
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audience
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the audience
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to know about the
product
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.
In addition
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, the
product
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from
the
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a
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company
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that
have
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has
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a different technique of original promotion sometimes
lose
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loses
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its image from the
product
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.
For instance
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,
coca cola
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coca-cola
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is identic
with
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to
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Add an article
a bottle
the bottle
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bottle
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bottles
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,
while
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in the past, the
company
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once changed its drink from
bottle
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a bottle
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to
can
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a can
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and
resulting
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the resulting
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loss of financial of
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company
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the company
a company
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due to
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the
customer
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preferred
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preference
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to buy the original one.
To sum up
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, the new way of advertisement is developed by the
company
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to attract the awareness of
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customer
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customers
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in an effort to gain
of
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apply
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profit by selling their
products
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. Meanwhile, the techniques sometimes do not
working
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work
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out well as expected
on
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in
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planning,
such
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as changing
bottle
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a bottle
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of coca cola to a can.
Submitted by farel2300 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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