In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Opinions are divided on whether the emphasis on new product features in advertisements is a negative development. In my opinion, I totally disagree with

this

and

this

essay aims to highlight the rationale behind it. Those who advocate the drawbacks of

this

approach have some convincing arguments, especially about impulse shopping. Since the introduction of marketing, it is undeniable that consumers are buying more items than they actually need.

This

is the result of modern marketing strategies, which are designed to instil the notion that everyone had worked hard,

therefore

they should be compensated for their hard work through shopping. Gradually,

this

creates a habit for people to purchase without careful consideration about their monthly expenses,

such

as housing, food or other amenities.

However

, I believe that

this

development is a positive one

due to

incentivising technological advancement and promoting a competitive market. Concerning the former, businesses must improvise or incorporate some new functions in order to adapt and meet customers’ needs.

As a result

this

motivates creativity to come up with new designs and

products

. A notable example is the birth of the iPhone, which is equipped with a novel touch-screen giving the iPhone an edge over other phones on the market. If the iPhone had not been introduced, modern appliances would not come with

this

useful feature. Regarding the latter, companies can earn more profit and at the same time,

urging

Wrong verb form

urge

show examples

others to innovate and come up with new

products

This

eventually will bring about various benefits to consumers as they can enjoy better

products

and services. In conclusion, people nowadays express their concern about companies focusing on showcasing the latest features of their

products

, leading to impulsive shopping habits.

However

, I think

otherwise

since it is the consumers will be benefitted from numerous advantageous functions of their

products

and make the best bang for their buck.

Submitted by trinhthanhjason on Sun May 28 2023

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7Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

309 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, people work in more than one job, and often change career seversl times during their life. What are the advantages and disadvantages of this?

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SOME SCHOOL LEAVERS TEND TO GO TRAVELLING OR WORK A PERIOD OF TIME BEFORE GOING TO UNIVERSITY. What are the advantages and disadvantages of this trend?

In many cities the use of video cameras in public places is being increased in order to reduce crime, but some people believe that these measures restrict our individual freedom. Do the benefits of increased security outweigh the drawbacks?

Do you agree or disagree with the following statement?It is important to know about events happening around the world, even if it is unlikely that they will affect your daily life.Use specific reasons and examples to support your answer.