In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Opinions are divided on whether the emphasis on new product features in advertisements is a negative development. In my opinion, I totally disagree with

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and

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essay aims to highlight the rationale behind it. Those who advocate the drawbacks of

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approach have some convincing arguments, especially about impulse shopping. Since the introduction of marketing, it is undeniable that consumers are buying more items than they actually need.

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is the result of modern marketing strategies, which are designed to instil the notion that everyone had worked hard,

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they should be compensated for their hard work through shopping. Gradually,

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creates a habit for people to purchase without careful consideration about their monthly expenses,

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as housing, food or other amenities.

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, I believe that

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development is a positive one

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incentivising technological advancement and promoting a competitive market. Concerning the former, businesses must improvise or incorporate some new functions in order to adapt and meet customers’ needs.

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this

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motivates creativity to come up with new designs and

products

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. A notable example is the birth of the iPhone, which is equipped with a novel touch-screen giving the iPhone an edge over other phones on the market. If the iPhone had not been introduced, modern appliances would not come with

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useful feature. Regarding the latter, companies can earn more profit and at the same time,

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urge

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others to innovate and come up with new

products

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eventually will bring about various benefits to consumers as they can enjoy better

products

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and services. In conclusion, people nowadays express their concern about companies focusing on showcasing the latest features of their

products

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, leading to impulsive shopping habits.

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, I think

otherwise

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since it is the consumers will be benefitted from numerous advantageous functions of their

products

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and make the best bang for their buck.

Submitted by trinhthanhjason on Sun May 28 2023

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7
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meeting the goal of 7 or more
1
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meeting the goal of 3 or fewer
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detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

309 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Many believe that learning a language at an early age is better while others think such language should be taught later. discuss both views and give your opinion.

Modern forms of communication such as email and messaging have reduced the amount of time people spend seeing their friends. This has a negative effect on their social lives. To what do you agree or disagree?

Millions of dollars are spent on space research every year. Some people argue that the money should be spent on improving living standards on Earth. Do you agree or disagree?