In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, business tends to highlight new variants of their commodities. In my opinion, it occurs because they want to increase profit-making sales, but I believe that

this

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way

also

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causes negative sides. The main reason why companies broadcast interesting advertisements and claim that their products are new is that they want public attention quickly

as well as

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the high earning. When a commercial is presented uniquely by highlighting a new variant, people tend to be curious and try to buy the stock,

for example

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, food. Once a particular

product

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has been introduced, the public usually tries to buy other products under that brand.

As a result

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, the advertisement is successful to make profits. The negative sides of implementing

this

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way are explained as follows.

First,

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it may lessen sales if the business does not prioritize quality. Nowadays, there are a ton of online reviews. Before people purchase a

product

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, they can check whether the food is recommended or not. If their production is not good enough, they probably get one star and directly slow the income. A brand is sometimes failed to maintain the

product

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because the customers just want to know the viral one. After they meet that the taste is not amazing as the advertisement, they can easily forget it.

Second,

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society is likely to lose precious cultural food. One of the identical traditional cakes in Gresik, Indonesia is Leker.

However

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, it is quite difficult to find a snack after the Crepes stalls flourish in malls. In conclusion, advertising can be seen as a marketing strategy to promote a

product

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. But, it

also

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addressed some problems.