IELTS Writing Correction Service /
Writing Samples /
Band 6

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development
Nowadays, corporations promote their
products
 and prefer to focus on the new in some way, which causes a heated debate that whether the advertisement should emphasize the new
instead
 of their pragmatic effect. On the one hand, people tend to believe that new stuff is more advanced, and they are
overall
 great for sure.
For example
, people think that the latest iPhone14, which is much better than the iPhone 13 in all sorts of ways.
In addition
, business owners facilitate themselves with psychological knowledge, they know it deeper than what customers need, which is beyond the
products
, namely, a feeling that they are superior to others if possess new items.
For instance
, a luxury handbag of the 2023 version,
which
Correct pronoun usage
apply
show examples
fulfils the superiority complex of the buyers.
On the other hand
, new
products
 do not mean more dependable, or more durable. Some newly invented items only exist for a few months on the market, and you can never see them again now. As we always say, time is the best judge, if a product cannot be tested over a period of time, the real quality is doubtful
as well as
 side effects.
Moreover
, the new
products
 have the tendency of higher prices,
however
, low in cost performance. From my perspective, I do believe that quality speaks louder, which does not must be new or the latest. The company should emphasize how their product can solve the problems of their clients when they promote
the
Correct article usage
apply
show examples
advertisements.
Furthermore
, it is our responsibility to report the
products
 that mislead customers. In conclusion, advertisements can be double-edged swords, and whoever runs them, should focus on the real function
for
Change preposition
of
show examples
 the target customers,
instead
 of how new it is. The real advertisement is , that the
products
 passed the test through time.
Submitted by leejingsong0808 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
What to do next:
Look at other essays: