In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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As the competition among companies is getting more intense by the
second,
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businesses have to think of competitive marketing schemes. Evidently, most of them are guaranteeing customer satisfaction in their commercials with the promise that their commodity will be new in some aspects.
First,
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this
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essay is going to discuss how the rapid pace of the modern
world
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has conditioned humans to worship innovation, and
second,
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will demonstrate how
this
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circumstance can be beneficial. Considering how people are constantly looking for ways to make their lives easier than before, with the advancement of technology, their appreciation of novelty and innovation is not surprising. We all have witnessed how different advertisements try to persuade us to purchase their goods or services by demonstrating their new features and uniqueness among their competitors.
This
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is because the citizens of the modern
world
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no longer have faith in remaining content and
satisfied
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are satisfied
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with ordinary tools or services that have been the same since they were introduced to the market. If a business does not try to stand out from its competition by offering an exclusively new advantage, unfortunately, it will not survive. In my opinion,
this
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constant pressure and demand for originality and innovation can have various positive effects.
Although
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it has been claimed that the mass production resulting from intense rivalry among businesses, may eventually lead to consumerism, the risks will certainly be worth the benefits. When consumers are not easily satisfied with simple and unpractical designs, producers will need to put more effort into their end
products
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and carefully analyze them
so
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apply
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to make positive contributions to the
world
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.
Moreover
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, when product design and analysis are carefully practiced, people would benefit from higher-quality goods and services, and will
then
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be willing to pay more for
such
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products
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, helping the economy of their country. In conclusion, the fast-paced development of technology has led people into expecting more unique and practical
products
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that will make their lives easier, which in turn obligates businesses to promote their
products
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as novel commodities.
This
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notion has numerous advantages both for consumers, manufacturers, and the economy. It is recommended that companies prioritize practicality in order to improve their sales, and to leave a positive impact on the
world
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.
Submitted by arezoo.ariaa on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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