In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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The issue of promotion has become a matter of discussion in
today’
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today’s
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society. Companies are inclined to stress
on
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apply
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the novelty of their
products
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somehow or other.
This
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problem is associated with many factors and I contend that it is a neutral tendency. There are two
crucials
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crucial
reasons leading to the rising of
aforesaid
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the aforesaid
an aforesaid
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phenomenon.
To begin
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with, firms want to raise the curiosity of their clients. It is comprehensible that if people want to know about
the
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apply
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innovations, only real experience will satisfy their attention.
Hence
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, taking advantage of consumers’ instinct, the economical and convenient access towards their objectives
are
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is
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not only considerably shortened but
also
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stimulate
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stimulates
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the
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apply
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overall
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sales. Another salient point is about adaptations to changing criteria. By stating their outputs have constantly upgraded with new features, customers are strongly assured about the effectiveness of the
products
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as innovative changes are continuously designed to manage
with
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apply
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rising demands, inconsistent environment and strict market.
Therefore
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,
this
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strategy of companies is able to promote consumers’ interest to some extent. With an emphasis on renovating attributes, it encourages confidence and reliance of users on
products
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. For
this
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positive attitude, the incidence of spread becomes wider and makes it easier to increase the circulation of other goods under the brand. Taking a healthcare firm in Vietnam,
for instance
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, as soon as they announced a new component added to the manufacturing process of a cleanser after 3 years
for
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of
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sales, other
products
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of that brand witnessed even more popularity.
However
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, sometimes, contemporary characteristics will mislead the public.
Although
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many advertisements offer new features in their commodities, there is actually no innovation in the real world. That means ,to fascinate clients, businesses display original designs with different labels and descriptions. On that account,
values
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the values
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of advertising vary depending on purposes. In conclusion, advertisements are very relevant to the modern world.
While
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numerous companies are attempting to show creativity in their commodities owing to many reasons,
this
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trend brings both upsides and downsides
according to
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contextual points.
Submitted by lam.tophung on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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