Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree?

Advertising and its influences have long been a topic of numerous debates, especially in recent years. In
this
regard, some
people
argue that the impact of
advertisements
on shoppers is neglectable.
However
,
in contrast
, the majority number of
people
including me hold the view that
advertisements
could channel the shoppers' choices in an effective way. In the forthcoming paragraphs, I will support
this
point of view with likely explanations.
To begin
with, it is widely accepted that the modern human is leading a consumerism lifestyle
due to
indulging in social media platforms and being bombarded with commercials offering an excessive range of products.
This
means that huge enterprises meticulously target individuals, particularly younger consumers, with impressive
adverts
on social media platforms
such
as Instagram and Telegram.
As a result
,
this
level of omnipresence of new products with gimmick options makes it inevitable for young
people
who spend most of their
time
surfing the internet. The latest statistics in the UK,
for instance
, have demonstrated that nearly 60% of
people
who spend a certain
time
on the internet buy at least one or two
items
every month under the direct influence of online
advertisements
.
Furthermore
, the fact
advertisements
could be functional in terms of making customers aware of various features, options and models of available products in the market. Thanks to the informative form of
adverts
,
people
have an opportunity to compare different
items
they need in terms of prices and features to make the best decision, which would have not been possible
otherwise
.
This
trend is quite beneficial for both individuals and companies as it increases sale figures and boost the economy in society. Apart from that, driven by
advertisements
, the
time
devoted to shopping sprees has diminished substantially
due to
the fact that before attending the malls or shops
people
exactly know which
items
and brands they want to purchase.
For example
, when I have to buy a mobile phone I do not waste my
time
in the shop since, thanks to the
adverts
and pops on the Internet, I am already familiar with the exact features, costs and quality of every available smartphone in the market which makes the process of buying in the shop significantly lower.
To sum up
, despite the fact that a minority group of
people
do not trust
adverts
anyway, in my opinion, most
people
, especially younger ones are affected by
advertisements
since
not
Correct pronoun usage
they not
show examples
only it could enhance their knowledge about different goods but
also
can stimulate demand and interest to newly produced
items
.
Submitted by Pegahghaderi85 on

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Word Count

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Consumer behavior
  • Desensitization
  • Persuasive
  • Brand perception
  • Shopping habits
  • Marketing tactics
  • Selective attention
  • Online advertising
  • Traditional media
  • Cultural background
  • Ethical considerations
  • Ad saturation
  • Advertising literacy
  • Brand loyalty
  • Consumer skepticism
  • Target audience
  • Emotional appeal
  • Cognitive dissonance
  • Impulse buying
  • Ad avoidance
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