Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree?

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Advertising and its influences have long been a topic of numerous debates, especially in recent years. In
this
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regard, some
people
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argue that the impact of
advertisements
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on shoppers is neglectable.
However
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,
in contrast
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, the majority number of
people
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including me hold the view that
advertisements
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could channel the shoppers' choices in an effective way. In the forthcoming paragraphs, I will support
this
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point of view with likely explanations.
To begin
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with, it is widely accepted that the modern human is leading a consumerism lifestyle
due to
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indulging in social media platforms and being bombarded with commercials offering an excessive range of products.
This
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means that huge enterprises meticulously target individuals, particularly younger consumers, with impressive
adverts
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on social media platforms
such
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as Instagram and Telegram.
As a result
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,
this
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level of omnipresence of new products with gimmick options makes it inevitable for young
people
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who spend most of their
time
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surfing the internet. The latest statistics in the UK,
for instance
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, have demonstrated that nearly 60% of
people
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who spend a certain
time
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on the internet buy at least one or two
items
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every month under the direct influence of online
advertisements
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.
Furthermore
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, the fact
advertisements
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could be functional in terms of making customers aware of various features, options and models of available products in the market. Thanks to the informative form of
adverts
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,
people
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have an opportunity to compare different
items
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they need in terms of prices and features to make the best decision, which would have not been possible
otherwise
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.
This
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trend is quite beneficial for both individuals and companies as it increases sale figures and boost the economy in society. Apart from that, driven by
advertisements
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, the
time
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devoted to shopping sprees has diminished substantially
due to
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the fact that before attending the malls or shops
people
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exactly know which
items
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and brands they want to purchase.
For example
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, when I have to buy a mobile phone I do not waste my
time
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in the shop since, thanks to the
adverts
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and pops on the Internet, I am already familiar with the exact features, costs and quality of every available smartphone in the market which makes the process of buying in the shop significantly lower.
To sum up
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, despite the fact that a minority group of
people
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do not trust
adverts
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anyway, in my opinion, most
people
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, especially younger ones are affected by
advertisements
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since
not
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they not
show examples
only it could enhance their knowledge about different goods but
also
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can stimulate demand and interest to newly produced
items
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.
Submitted by Pegahghaderi85 on

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • Consumer behavior
  • Desensitization
  • Persuasive
  • Brand perception
  • Shopping habits
  • Marketing tactics
  • Selective attention
  • Online advertising
  • Traditional media
  • Cultural background
  • Ethical considerations
  • Ad saturation
  • Advertising literacy
  • Brand loyalty
  • Consumer skepticism
  • Target audience
  • Emotional appeal
  • Cognitive dissonance
  • Impulse buying
  • Ad avoidance
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