In many parts of the world today there is a profitable market for products which lighten or whiten people’s skin. Outline the reasons for using such products and discuss what effects they have in terms of health and society.

Today, in numerous regions around the world, there exists a lucrative demand for items designed to enhance or brighten individuals'

skin

tone. In

this

essay, I will explain why they like to

use

these things and discuss the consequences for health and society. The desire for whiter

skin

is mainly influenced by cultural and social factors. In

this

case, the

media

plays a substantial role in constructing the culture that white

skin

is the ideal of beauty and the symbol of confidence.

Furthermore

, skincare companies

use

this

propaganda to promote their whitening products aggressively. In the era of social

media

, celebrities and influencers endorse many cosmetic brands.

As a result

, these conditions are attracting and encouraging women to

use

skincare with the hope that they can become as beautiful as celebrities. Sometimes, people’s desire to look beautiful is not followed by proper knowledge. Many of them are brave enough to try illegal and cheap beauty stuff that potentially has negative effects on their health. These items may contain harmful chemicals like hydroquinone and mercury which can lead to inflammation, allergies, and even long-term risks.

On the other hand

, the beauty standard propaganda that has been boosted by the

media

potentially triggers social discrimination against people with dark

skin

.

This

also

can cause insecurity and identity crises for them. In conclusion, the demand for

skin

-lightening products is mainly affected by cultural and

media

influences, and their

use

has the potential to have negative impacts on both health and society. So, it is important to raise awareness, implement regulations, and work toward embracing diversity and inclusivity in various communities to address

this

issue comprehensively.