In today's society, many would argue that the high sale of popular products
instead
of the necessary ones shows to what extent advertisements are effective. I completely agree with
this
opinion and in fact, I believe
this
matter should be discussed more.
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companies use many
tricks
but one of the most effective
tricks
they have is social engineering.
Also
with the developments being made in cognitive
science
, cognitive
advertisement
has been one of the most interesting research areas in the past couple of years. So, it is helpful to be aware of the variety of
tricks
they use in their commercials.
Firstly
, the knowledge of how
people
act in a society when it comes to managing their money
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has proven to be precious.
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corporations tend to hire
people
with high intelligence and marketing skills. And when these smart
people
come together, they can make you buy things you were not aware of their existence.
For instance
, we have all had the experience when we walked into a store to buy the usual products we needed and suddenly, we felt that we wanted to try out a new product. Indeed, that product is what these commercials programmed us to choose over what we needed to buy.
Thus
, as much as we claim to decide for ourselves, there is always a big chance we are doing what we've been told to do by the commercials through their valuable social engineering skills.
Secondly
, with the emergence of a new
science
called cognitive
science
, marketing companies have been trying to incorporate it into their practices. Cognitive
science
deals with the processes going on in our brains in order to complete a cognitive task.
Moreover
, financial decision-making is one of the cognitive tasks that has been under research for many years and indeed, there has been some progress.
For instance
, they studied the effect of grief,
also
a cognitive process, on financial decision-making that
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people
tend to buy goods to forget about their grief.
Hence
the effective
advertisement
we see in the funerals.
To conclude
,
advertsCorrect article usage
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we see every day on television, billboards and walls, are more successful than we think in order to get us to buy the products we don't need.
Tricks
such
as social engineering and financial cognition are now among the most effective tools they have in order to manipulate us. So, we need to pay more attention to the chain of thoughts behind every financial decision we make to decrease the degree to which we are being fooled.