Successful companies use advertising to make more sales. What can make an advertisement very effective? Do you think this is a bad or a good thing for the society?

It is an irrefutable fact that advertisements are ubiquitous. Most of the well-established Organizations throughout the globe take the help of adverts in order to enhance their sales. Advertising can be made more impactful by adopting different strategies, which are discussed below. Having said that, I believe that it has deleterious impacts on the community.
To begin
with, advertisements can be made more impressive by following these approaches. The chief one is that these should be creative and entertaining because people tend to like new ideas and watch entertaining ads. Another persuasive method is to hire famous celebrities to promote production.
This
is mainly because these prominent people are adored by millions of followers who try to imitate their lifestyle;
as a result
, their fans will most likely buy the products endorsed by their role models.
However
, advertisements affect society in a negative way. To elaborate,
although
it makes residents aware of the newly launched items, it promotes the
use and throw
Add a hyphen
use-and-throw
show examples
culture.
As a result
, Individuals are spending their life savings recklessly to buy unnecessary items.
Apart from
this
, commercials mainly target children
as
Correct word choice
apply
show examples
/ because they are more impressionable than adults. After watching these ads, kids force their parents to buy those useless products. Since many families are not well-off,
this
compulsive urge to own the latest products can land them in
the
Correct article usage
a
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debt trap.
Hence
it can be said that commercials are detrimental to society. In essence, from the aforementioned ,arguments it is evident that though multinational companies increase their revenue by making intriguing adverts, In the long run, ads have negative effects which are hazardous to society.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emotional connections
  • nostalgia
  • unique selling points (USP)
  • celebrity endorsements
  • influencer partnerships
  • brand recall
  • targeted advertising
  • demographics
  • consumer behaviors
  • social proof
  • customer testimonials
  • word-of-mouth promotion
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