The globalization era, with the high advancement of logistics, promotes the forming of some multinational corporations that participate in the lucrative commercial supermarkets.
Hence
, small and medium local
businesses
have to compete with foreign enormous capital companies. Some people think that the corollary of the collapse of small
businesses
is the death of local
communities
. I firmly believe that local
communities
will thrive by receiving many benefits from
this
insane competition.
To begin
with, small commercial
markets
, which were operated by indigenous, usually provide the more suitable
products
based on their surrounding
communities
due to
native people having a mutual understanding of what they want to buy.
In particular
, small
businesses
are more recognition of local needs and demands for specific
products
or services. By communicating with their customers , managers know how many criteria need to be considered to maximise their customers’s satisfaction before providing these to local
markets
. Managers, with a high level of understanding of their local
market
, always find cost-effective
products
and materials sources to give instantly with affordable
prices
to their
consumers
, which always ensures fresh fruits and vegetables.
However
, with the participation of international brand megamalls, which can use their financial capacity to remove their counterparts by supplying a diverse range of commodities at lower
prices
than the
market
prices
.
As a result
, local entrepreneurs laid out their employees and closed down their supermarkets, which generated economic strain for the indigenous.
Nevertheless
, globalisation renders international companies inevitable, which
also
brings some beneficial returns
a Change preposition
show examples
certain extent, especially for
consumers
. In fact, the replacement of local
markets
by many global megamall brands has created high pressure among international firms in any consumer society. In order to occupy more consumer
market
shares,
businesses
need to attract and sustain their own customers by meeting instant their
market
's demand with fresh
products
at competitive
prices
.
Consequently
,
consumers
have more choices for a product line from internal and external sources at a diverse range of
prices
, and individuals will find suitable
products
for their demands.
Besides
, large and international
businesses
provide more job opportunities with more welfare and higher salaries for their employees because their owners have higher regulation standards to ensure their staff's living.
Additionally
, they
also
participate in community activities including sponsoring local events and supporting charities, and even doing better than the local
businesses
did.
To conclude
,
although
local
markets
play an important role in native
communities
, many global supermarkets can do as well and even do better than local
businesses
. In order to appeal to more
market
shares,
consumers
can buy high-quality
products
at competitive
prices
and receive plenty of discounts. The international firms not only promote
communities
thriving by offering many job positions with higher benefits but
also
sponsor local activities.