in their advertising, business nowdays usually emphasise that that their products are new in some way why is this like? do you think it is positive or negative development?

Businesses often have to endure cut-throat competition in order to attract customers and increase
sales
and profit. As a means to attract more customers, they have a tool called "advertisement" which emphasises how their
products
stand out from the crowd and how uniquely novel they are. Advertising new and unique features of a product is a marketing and branding strategy to boost
sales
, and in my opinion, it is mostly a negative development. Every brand claims that they have the best product in the market, and their goods have fascinating new features. They do so to create a positive impression on the consumers to increase their
sales
and profitability
while
also
staying ahead of their competitors. Take the advertisements that we watch on TV for consumer
products
like shampoo, soaps or body lotion - all of which proclaim that their
products
have the best ingredients and something new that their counterparts do not have. Even they beat their old versions by adding a new vitamin or flavour (which is often ridiculed by scientists) and claiming that
this
is the best-ever product! Clearly,
this
is a marketing strategy to boost
sales
and profitability
while
also
creating a craving among consumers for their
products
.
Submitted by rainimator2610 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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