In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent years, merchants preferred to pay more attention to introducing how their products are novel. There are many reasons leading to

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phenomenon. One of the primary reasons is that sellers hope to attract more customers. Under the rapid development of technology, various products with multiple functions emerged and it is challenging for brands to continue to sell those traditional goods.

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, after the first smartphone "iPhone" appeared in people's sight, the number of target audiences of the keypad phone declined rapidly.

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, to maintain desirable sales, businesses have no choice but to produce and introduce new products. The phenomenon can

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be credited to the change in consumers' shopping habits. Since the living level of people has enhanced to a large extent nowadays, they act in a more uneconomical way when consuming. People are crazy about following the mainstream of the latest fashion and ignore using old stuff which is still functional.

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, to meet the requirements and demands of modern shoppers, the companies concentrated on designing and manufacturing innovative items, which give rise to a large amount of income.

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, emphasising too much on the new characteristics of goods will result in several drawbacks for society. For one,

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trend may lead to serious competition between firms on introducing new things,

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ignoring the quality of their own product. For another, it is possible to mislead the customers to purchase something

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unnecessary for them at all, giving rise to the quantity of waste on the earth.