In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today's world, businesses often highlight that their items are unique in some way because
this
approach gives them a leg up to get widely known to their
customers
. I believe
this
is a positive development as it results in a greater diversity of choices for
customers
within a particular
product
category. More and more companies nowadays are trying to make their products novel in some way, and
this
innovative approach captures consumers' interest and generates significant online buzz. When a new feature is introduced, many consumers become curious about it.
As a result
, numerous reviewers discuss these products repeatedly on the internet and strike the attention of the users.
For example
, in Vietnam,
although
there are a lot of chicken fried companies on the market, KFC always stands out in
this
field because they constantly come up with new
sauce
recipes for their dishes. Sometimes, these sauces are inspired by seasonal food sources or follow current Vietnamese trends. KFC offers a variety of flavours, including cream, spicy, traditional, fish
sauce
, and more. Notably, their fish
sauce
flavour is the newest and there are no other brands that have it.
This
novel offering sparked considerable online discussion and piqued the curiosity of a wide consumer base, drawing in enthusiastic
customers
who eagerly queued up to sample
this
distinctive combination. Highlighting
product
uniqueness is positive because it encourages competition to adopt creative approaches.
This
, in turn, fosters ongoing competition, leading to continuous
product
improvement.
For instance
, in response to KFC's success with their new
sauce
, Texas Chicken is involved in line. They recently released a novel offering: garlic butter and herb chicken, aiming to recapture consumer attention. And now,
customers
have a broader array of choices when dining out. In conclusion, the current trend of companies presently promoting in their advertising is that their goods are cutting-edge in some way and should be viewed as a positive development as it helps businesses receive a lot of concentration and
simulates
Correct subject-verb agreement
simulate
show examples
competition, resulting in an expanded range of one
product
for consumers.
Submitted by vinhange on

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coherence cohesion
Your essay is well-organized and has a definite structure with both an introduction and conclusion, but there is some room for improvement in terms of logical progression and arrangement of ideas. Consider investing more time in clarifying and building upon your main points rather than introducing a large number of somewhat related arguments.
task achievement
You have addressed the task adequately, provided a clear position and extended it by providing relevant examples which are a good way of developing your answers. However, there's a need to ensure that all parts of the prompt are fully addressed for a complete response. In your case, the negative aspect of the product uniqueness in advertising was not touched upon, though it was a part of the prompt.
lexical resource
Your lexical resource usage demonstrates a good command of vocabulary. You effectively use a variety of vocabulary to avoid excessive repetition. However, you should use more complex phrases and idioms where appropriate to score higher.
grammatical range
It is evident that you have a good grasp on English grammar and syntax, but there are minor errors here and there that can negatively impact your score. Make sure to proofread your essay to find and correct these mistakes.

Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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