61.In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? So you think it is a positive or negative development?

It is argued that

companies

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in their publicity will emphasize that what they sell is unique and different from others.

This

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essay will argue that the reason why they do

this

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is to

increase

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their profitability and that

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statement is a negative development since there are only small changes. Every brand claims that they have the best

product

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in the market, and their goods have fascinating new features,

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is because of the high competitiveness that there is on the market, so

companies

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need to show the consumers that their goods are different and better than others and that buying their

product

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is the best option, in

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way, it can cause positive impressions to the consumers and

increase

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their sales and profitability, and staying ahead of their competitors.

For instance

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, many shampoo, soaps and body lotion advertisements will proclaim that their products have the best ingredients and have something that their counterparts do not have.

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is a negative development because in reality there is nothing especially new, the only thing that they do is change the colour, the appearance or make small changes. The aim of the

companies

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is to

increase

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the price of the

product

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, so when people ask the reason, they will use jargon vocabulary, so even though individuals do not really know what it means at all, will buy it.

For instance

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,

iPhone

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13 and 14 are mostly the same, a normal individual won’t be able to tell the difference, they have the same appearance and the same use, the only difference is the existence of a slightly better chip in the

iPhone

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14, and because of

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, the price of

iPhone

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14 is more expensive than

iPhone

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13. In conclusion, the reason why

companies

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highlight that their

product

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is new is to compete with the other brands, so they can stand out,

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is a negative development because there are very small changes, but the

companies

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will

increase

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a lot the price of the

product

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.