61.In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? So you think it is a positive or negative development?
It is argued that
companies
in their publicity will emphasize that what they sell is unique and different from others. This
essay will argue that the reason why they do this
is to increase
their profitability and that this
statement is a negative development since there are only small changes.
Every brand claims that they have the best product
in the market, and their goods have fascinating new features, this
is because of the high competitiveness that there is on the market, so companies
need to show the consumers that their goods are different and better than others and that buying their product
is the best option, in this
way, it can cause positive impressions to the consumers and increase
their sales and profitability, and staying ahead of their competitors. For instance
, many shampoo, soaps and body lotion advertisements will proclaim that their products have the best ingredients and have something that their counterparts do not have.
This
is a negative development because in reality there is nothing especially new, the only thing that they do is change the colour, the appearance or make small changes. The aim of the companies
is to increase
the price of the product
, so when people ask the reason, they will use jargon vocabulary, so even though individuals do not really know what it means at all, will buy it. For instance
, iPhone
13 and 14 are mostly the same, a normal individual won’t be able to tell the difference, they have the same appearance and the same use, the only difference is the existence of a slightly better chip in the iPhone
14, and because of this
, the price of iPhone
14 is more expensive than iPhone
13.
In conclusion, the reason why companies
highlight that their product
is new is to compete with the other brands, so they can stand out, this
is a negative development because there are very small changes, but the companies
will increase
a lot the price of the product
.Submitted by elenazheng1211 on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
task response
The essay provides a basic response to the task, but lacks depth and originality. To improve, consider providing more specific examples and supporting evidence.
coherence cohesion
The essay has a clear introduction and conclusion, but the logical structure could be further developed. To enhance coherence, make sure each paragraph has a clear topic sentence and supporting details.
lexical resource
The essay demonstrates a sufficient range of vocabulary, but there is room for improvement in terms of sophistication and variety. Try to incorporate more advanced vocabulary and idiomatic expressions to enhance the overall quality of the essay.
grammatical range
The essay shows a basic control of grammar with some errors. To improve, pay attention to subject-verb agreement, verb tenses, and sentence structure. Revising and proofreading the essay can help identify and correct these errors.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.
Essentional vocabulary list for IELTS Writing 7+
Learn how to write high-scoring essays with powerful words.Download Free PDF and start improving you writing skills today!