Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree?

Nowadays, advertisements play a key role in selling
products
, in which their extent of effectiveness outweighs the real needs of consumers. I completely agree with
this
opinion. Big companies around the world study
people
's interests by collecting data from social media like Instagram and Facebook.
Then
, they select some target groups for their
products
, which they
maneuver
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manoeuvre
show examples
on them in the advertisements. Companies create a feeling of a need for their goods
on
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in
show examples
these target groups.
For example
, Apple released a new iPhone,
then
Correct word choice
and then
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removed the old headphones from its packaging. They started extended advertising about wireless iPad which was interesting for the
people
who followed new technology.
As a result
, it became a
best selling
Add a hyphen
best-selling
show examples
product. Today, most iPhone users buy an iPad as well.
While
using mobile phones, laptops, computers, watching TV programs or reading billboards across the city
and
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apply
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etc... many advertisements can be seen in a frequent way. Even
people
may see their
favorite
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favourite
show examples
celebrities or influencers
of
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on
show examples
social media in commercials
of
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for
show examples
products
. Every year, companies spend a lot of money on advertising and sign expensive contracts with famous
people
such
as actors or athletes as their advertising models.
As a result
of being exposed to
such
a huge amount of advertising,
people
will be curious to try the
products
and use them even if they don’t really need these goods.
Therefore
, the amount of purchases increases.
To sum up
, I believe there is a lot of knowledge behind the advertising industry which leads the advertised product
become
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to become
show examples
a bestseller by gathering
consumers
Change the noun form
consumer
show examples
data and influencing the target groups.
Submitted by sahebe.jalali on

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task response
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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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