Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion

Advertisement has always been a crucial part

in

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of

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the world of marketing. Throughout the decade, we have seen a significant increase in the amount of

advertisements

, whether it is on the media like television or widespread through social network platforms. The goal of

advertisements

is to get consumers to buy a targeted

product

, and

while

this

method has been proven considerably successful generally, some

people

view it as too prevalent to catch the consumers’ attention any more.

Advertisements

can act as a strong persuasion device to seemingly hypnotize

people

into buying goods and services.

This

is so because of the tactics placed in the messages,

such

as showing

people

having a good time together when using a particular

product

, using bandwagon, showing only the upsides of usage and applying compare and contrast strategies to show the effects of using the

product

and make it stand out. Even if

people

do not know it, these messages are repeated several times and soon it may brainwash

people

to

finally

go out and get the

product

.

For instance

, if a person is watching television and sees a certain advertisement

of

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for

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a snack many times, the repeated sight of scrumptious food may result in that person feeling hungry and succumbing to the advertisement at

last

.

Nevertheless

, there is another point of view in which the widespread of

advertisements

makes it a normal thing. After watching a dozen

of

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advertisements

,

people

will see it as a mere everyday routine and cease to pay attention to the message of it. Some

people

may even choose to turn off a television channel,

for instance

, only just to avoid seeing and hearing repetitive

ads

. After a certain frequency, they start to get bored and stop paying attention to

ads

.

Hence

, in the end, the main goal is not complete since the

people

whom the messages are sent out to, do not receive that message. A

real life

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real-life

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example can be seen from

advertisements

in a particular social media platform, Youtube. In the

youtube

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YouTube

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marketing mechanism,

advertisements

are place

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are placed

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before and in between videos, hoping that the viewers would

also

be forced to watch the

ads

, too.

However

,

this

is not usually the case, since many

people

would just skip it and continue. In conclusion,

ads

can be successful in persuading

people

to purchase goods and services, or they can be unsuccessful in many ways. They are very commonly seen nowadays, but not all of them fulfil their purposes.

Thus

,

ads

must be designed and presented in the correct way to result in the highest effectiveness.